Bianca Gonzalez is an influencer. She opinionates. She endorses. She tells stories.
Bianca is adept at using social media and is one of the most followed and watched in the online world in the Philippines. She has also put the power of social media to good use.
On social media, she bills herself as a storyteller. Bianca currently has 6.3 million followers on Twitter, 1.8 million followers on Instagram, and 2.7 million followers on her Facebook page. Her feed shows a mix of her family life with husband JC and their 21-month old daughter Lucia, her thoughts for the day, her home and travel tips, her observations on topics big and small.
She is also known to post about issues that affect all of us: traffic, climate change, education, government, even food, beauty and or parenting. Sometimes she gets into a testy Twitter exchange with netizens like when a Twitter user tweeted: "So what if there is martial law"?
An irked Bianca shared a video of martial law survivors who recounted their experiences on the regime. She admonished netizens not to joke about it, but also educated them on the difference of martial law then, and martial law now, under the 1987 Constitution. This, among many other topics she gets into, and sometimes gets into trouble with, all to share what she believes in.
She previously worked with different organizations for her advocacies, such as UNICEF for her work with children and early childhood education, and the Climate Change Commission to help spread awareness on environmental issues.
Bianca is media savvy. Beyond social media, she also writes a column for the Lifestyle section of the Philippine Star, and is the best-selling author of the book Paano Ba ‘To?! How To Survive Growing Up, which was released in 2014, but is still being posted about and sold in select stores today.
It is in this sphere of influence that Bianca is a favorite, a respected figure among advertisers who seek her endorsement for their products.
Visa, for one. Bianca is the first Philippine endorser of Visa. Recently the multinational company partnered with Bianca to tell stories of how cashless transactions benefit a consumer. She was also recently launched as the first ever brand endorser of Sanicare, a mega brand that has been around for over two decades. She is also the face of Globe Telecom, Samsung Digital Appliances and Samsung TV (with husband JC Intal and Lucia), EQ Diaper and Johnson & Johnson (both with Lucia), and Glade. As one of the country's most seasoned hosts, she currently is at the helm of the entertainment news program Cinema News on Cinema One, which has been running for 9 years now, and the lifestyle show Modern Living on ANC, which is starting its 8th season this September.
A few weeks ago, she was a speaker at the #ThinkPH forum organized by Rappler where Bianca shared some thoughts on the use of social media: "You have to ask yourself: what is the effect on you of the people you follow? When it feels overwhelming, take a step back and log off for a bit." She also underscored the need for accountability and etiquette of social media users.
A lot of beautiful things are happening in Bianca's life—from family life to career—and she is just extremely thankful.
Bianca Gonzalez and Drew Arellano are being managed by Asian Artists Agency.