2016 ARAW Values Awards Winners for Website and Social Media

Read the full list here >

2 Projects Won Directed by Brillante Mendoza 

1. #Pagpupugay (https://www.facebook.com/RiteMedOfficialPage/videos/943701669090078/)

2. #WhatisMotherhood (https://www.youtube.com/watch?v=8OhJUHeDNTc)

The Advertising Foundation of the Philippines, or Ad Foundation, is the industry’s social development institution and advocacy body. Dubbed as its “social conscience”, the non-partisan Ad Foundation also serves as the “3rd Peg of Self-Regulation” tasked to promote the industry’s concept and precepts of Self-Regulation for reliable and truthful advertising and marketing communications as well as its social responsibility of benefit to community, people and even country.

Advertising Foundation of the Philippines incorporated by industry and select business leaders in 1988 as a non-profit and non-stock corporation for developmental and social marketing endeavors, was approved by the Securities & Exchange Commission (SEC) in January 1989.

Launched in August 1989, together with the fund drive for its start up. Ad Foundation’s actual operations commenced on July 15, 1990. The foundation is a duly certified tax-exempt donee institution, business league and non- VATable organization.

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