In a presscon held on Tuesday, Edward shows music video for his third and latest single “Puso Kong Ito” which was nominated for PMPC Star Awards alongside entries from the likes of Juris, Sam Concepcion, Vice Ganda, and Rivermaya.
At the PMPC Star Awards for Music’s line-up for this year’s Best Music Video category, one gets the conclusion that it is loaded with established singing stars, a famous actor, and a relatively new, yet fast-rising artist.
The music video is directed by Carlo Obispo, not hard to recognize, especially for its scenic images and carefully edited shots. It surely helped that Obispo is into high-grade film-making, giving the video that short film touch instead of just plain music clip.
It features a charming ballet dancer from Ballet Manila and projects Ed’s boy-next-door charm to the fore. The pop ballad, written by Vincent Velasquez, complements the video like creamer to coffee.