To bring these stories of ambition forward, Johnnie Walker has created a three-part mini-series that will give Filipinos an in-depth look into the lives of Bacani, Mendoza, and the Mijeno siblings, who despite the daunting challenges they’ve faced continue to Keep Walking.
"Keep Walking Philippines recognizes the ambition that sparked the great journeys of ordinary individuals we now consider modern-day heroes,” shares historian and campaign consultant Ambeth Ocampo.
“Being a hero doesn’t always require grand gestures, but rather the ability to inspire and provoke others to dream and make the world better."
All around us are ordinary individuals whose journey to personal progress began with ambition.
At the launch of the campaign on Monday, Johnnie Walker recognizes the ambition of every Filipino.
The story of John Walker resonates well with present-day Filipinos
|Brillante Mendoza, the Cannes-winning filmmaker|
|Aisa and Raphael Mijeno of SALt who created an alternative power supply for local communities|
|Xyza Bacani, former overseas domestic worker|
The stories of Xyza Bacani, former overseas domestic worker turned internationally acclaimed photographer and NYU scholar despite financial limitations; Aisa and Raphael Mijeno of SALt who created an alternative power supply for local communities using salt water amidst the lack of resources; and Brillante Mendoza, the Cannes-winning filmmaker who continues to reinvent Philippine cinema though often criticized for his choice of subject matter, become our inspiration to stretch the limits of our ambition.
Theirs are but only three stories of countless Filipinos who have achieved success because they followed their ambition. The trailer may be viewed at Johnnie Walker’s YouTube page.