Julianne Tarroja launches her latest full-length studio album titled Ashes To Beauty on June 23 at 12 Monkeys in Century Mall, Makati City.
Julianne Tarroja has been in the music industry since 2007 sharing her story through songs around the Philippines and Asia. Julianne created OPM history when she bagged the Best New Female Artist and Best Female Recording Artist trophies in the 2008 Awit Awards for her critically acclaimed single “Grateful,” which she composed and was produced by Mike Luis for MCA Universal. Since then, she has been widely regarded as an inspirational artist that has strongly influenced the youth and women of her generation. Her music specifically caters to women who identify with her testimonies on inner beauty, hope, and courage.
She went on to win the Top 3 slot PHILPOP 2013 for the single “Pansamantagal,” which she performed and recorded with Sitti. It should also be noted that “Pansamantagal” won Best World Music at the 2014 Awit Awards. Julianne’s collaboration with Quest for the song “Digmaan,” which was produced and arranged by Gab Valenciano received a nomination for Best Song Collaboration at the 2015 Myx Music Awards.
Ashes To Beauty is Julianne’s highly anticipated and much-awaited follow-up album after Grateful which she recorded and released 8 years ago. Ashes To Beauty is composed of 10 original tracks, which Julianne composed, including the hit singles “Fly” which was arranged by Marcus David and “Ikaw Lang” which Julianne also arranged.
The official music videos of “Fly” (directed by Patrick Filart and produced by Marcus Davis and Audioclef) and “Ikaw Lang” (directed by James Molleta and produced by Julianne herself) are uploaded and can be viewed on Julianne’s official YouTube channel. “I have yet to find a female singer as gifted as Julie. She is a graphic designer, a singer-songwriter, a music arranger, a cook and baker, and the best singing guitarist I know in this country. We are honored to be part of this season in her life. Her music makes me cry,” says Angeli Pangilinan-Valenciano, President of Manila Genesis Entertainment and Management, the team behind Julianne.
“Ashes To Beauty aims to uplift, inspire, and encourage women of all ages, from all walks of life through songs that communicate my real-life testimony that beauty can be found in the most unexpected places and that every woman could find beauty even in ashes,” says Julianne. “Women are blessed to transform something like ashes into something so beautiful that they can be proud of and draw strength from.”
The varied and eclectic subjects of Ashes To Beauty are a result of a collaborative effort of women in Philippines and around the world, using Julianne's music as a platform to feature and share their stories of hope and victory.
For the launch of Ashes To Beauty, fans can look forward to an intimate evening of beautiful music with Julianne as she performs live selected tracks from her new album. Fans are also in for an exciting treat as Julianne reveals her third single on night of the launch. Former Jam 88.3 DJ Patricia Malay, who is an advocate of Plump Pinay, which promotes and supports plus size women and inner beauty, will host the event. The launch will also feature special performances by Barbie Almalbis, Acel van Ommen, Monique Lualhati, Katrina Velarde, RJ Dela Fuente, and Maya’s Cradle among many other amazing and talented OPM artists.
The official launch of Ashes To Beauty is part of Manila Genesis’ ongoing Who Am I? campaign – an integrated image enhancement, identity formation, and socio-emotional development program for Filipino women.