Feel the passion on DIVA Universal, Asia’s leading entertainment channel for women, with a spiced-up afternoon starting in August. The channel is dedicating a two-hour block of telenovelas from NBCUniversal’s Hispanic Television Enterprise, Telemundo – a leading global Spanish-language primetime content producer.
The DIVA Telemundo block airs weekdays at with Aurora, a love story that must overcome lies and deceit, and the sexy romantic comedy Cruel Love (Perro Amor). The two Miami-produced telenovelas are dubbed in English, airing first and exclusively in Asia, including the Philippines.
“We are delighted to announce another milestone for NBCUniversal International Television with the launch of the Telemundo block in Asia. DIVA celebrates women and Telemundo defines passion – what better combination to appeal to our core female audience?” said Christine Fellowes, Managing Director, Asia-Pacific, Universal Networks International. “This expands our programming offerings to solidify our position as the leading entertainment channel for women.”
Latin American and Hispanic telenovelas have enjoyed a strong presence in Southeast Asia for more than two decades. The launch of the Telemundo block on DIVA is the first of its kind for an English-language general entertainment pay-TV network in the region. This development comes nearly a year after NBCUniversal International Television launched Telemundo in Africa – the first Telemundo channel to launch outside the Americas.