E!’s first-ever international reality series wins its timeslot in the Philippines among key demographics.
The Gutierrez Family. Eddie Gutierrez, Ruffa Gutierrez, Raymond Gutierrez, Annabelle Rama-Gutierrez and Richard Gutierrez. Photo courtesy of Cholo Dela Vega.
Filipino showbiz royalty, the Gutierrez family, is all GUTZ. Their new reality series, It Takes GUTZ to be a Gutierrez premiered across Southeast Asia on June 1 at 9pm on E!, NBCUniversal’s home of pop culture. The premiere broke ratings records for E!, becoming the channel’s highest-rated series premiere in the Philippines to date.*
It was the number one non-sports program on English General Entertainment and Lifestyle channels during its 9–9:30pm timeslot among key demographics: Total People, Adults 16+ and Women 16+. The premiere also proved to be a hit among Men 16+, making E! the second-highest rated channel out of 80 English Pay-TV Channels (excluding Sports) during its timeslot in the demographic.
“We are delighted with the stellar performance of It Takes GUTZ to be a Gutierrez and the overwhelming buzz it has generated with our Philippine viewers,” said Christine Fellowes, Managing Director, Asia-Pacific, Universal Networks International. “This development strengthens and solidifies our commitment to invest in locally relevant original content for our audiences in the region.”
The sizzling, six-episode It Takes GUTZ to be a Gutierrez gives viewers unfiltered access to the fabulously dramatic lives of the Gutierrez family. Members of this sensational showbiz clan include former beauty queen Ruffa, her twin brothers – screen superstar Richard and funny fashionista Raymond – and their parents, the ’60s matinee idol Eddie and political aspirant/talent manager Annabelle.
Episode two reveals the aftermath of the premiere’s shocking reveal: Richard proudly and publicly confirming the existence of his and actress Sarah Lahbati’s child in Geneva – a baby boy named Zion. This second episode gives viewers an exclusive first look at baby Zion and the risks his parents are willing to take by bringing him back to paparazzi-crazy Manila.
Meanwhile, Ruffa gets a visit from Annabelle during a racy magazine photo shoot, resulting in much hilarity and awkwardness. Raymond, on the other hand, opens up about his personal dilemmas and weight issues. Amidst all the drama, the Gutierrezes decide to go on a cruise together, taking all their turbulent tension and sensational emotions to sea.
It Takes GUTZ to be a Gutierrez airs Sundays, 9pm on E! Sky Cable and Destiny Channel 57, Cignal Channel 25 and Cablelink Channel 33.
Twitter Handle: #GutzOnEIt Takes GUTZ to be a Gutierrez is co-presented by Lucky Me and Perwoll; in participation with Propan.