On Tuesday, a fashion show was held in Glorietta, Lee showcases the latest denims coming more alive than a classic pair of Jeans. It was also the day it exhibits the two-storey contemporary metal-and-wood structure will first be constructed in Glorietta and deconstructed to be put up again in Robinson’s Place Ermita and then to SM Mall of Asia.
Lee Jeans has created history in ways that we see, wear and experience denim now.
Lovely Binibining Pilipinas 2014 winners posed in their Lee jeans.
To celebrate this more-than-a-century of inventing functional fashion, the “Lee Archive Tour”, was created—a curated collection of iconic Lee pieces—to tour around the Asia-Pacific region starting with Beijing, Japan, the Philippines, Thailand, India and Australia.
The Glorietta press launch was hosted by blogger/celebrity Kim Jones, music by DJ Samir and dance performance by the Philippine All-Stars.
Lee Jeans explores your denim creativity in the do-it-yourself workshop, exclusive 125th anniversary trims in the form of: colored and textured leather patches, button, rivets and iron-on appliques are available to add-on to your jeans.
That day, there’s also an area that specializes in surface finish where you can subject your denim to tough loving: distressing, scraping and whisking processes so you can give your favorite pair a vintage and worn-in feel.
The exhibition space opens with a visual play on repetition: at attention are 125 limited edition “Buddy Lee” dolls wearing customized and shrunken to proportion 101+ denim replicas—complete with miniature hardware and stitch detail.