Careline cosmetics is the teen brand of Ever Bilena beauty products. Julie Anne is the brand's endorser after Erich Gonzales.
'It's my Time' is the title of her latest TVC which according to the management is all about encouraging young girls to be confident and beautiful in their own skin like Julie Anne, a good example to the youth.
She sets a role model by the products' tagline 'Be Pretty, Go Careline'
On a note, there are rumors that Julie Anne will be transferring to ABS CBN network.