As our country rebuilds itself from the calamities, ABS-CBN aims to promote the Philippines as a unique travel destination that takes pride in the beauty of each region, colorful culture, and of course, the stories behind the unique and infectious smiles of the Pinoys. Centering on the theme, PINASmile, the Summer Station ID will serve as a vehicle to showcase to people around the globe that the smiles are back in the country.
The team believes that genuine smiles can never be scripted, so the team made the Summer Station ID's goal to bring out raw and authentic happiness from the simple Pinoys. Kapamilya stars and news personalities were tasked to be the smile seekers. They were asked to immortalize these blissful moments with their camera lenses as they immerse themselves with the locals of the different places they visited such as the Igorots of Baguio, Aetas of Mt. Pinatubo and Ivatans of Batanes.
The Summer Station ID team also made it a priority to visit the provinces that have been severely devastated by calamities last year, particularly Bohol, Samar, and Leyte. The positive stories and warm smiles from these hard hit provinces are testaments of how brave and happy the Filipino hearts could be despite the tragedies that our fellow countrymen went through.
Let's make our summer story worth smiling about again, and show the world that the Philippines is one happy place worth visiting and coming back to.
"PINASmile : Masayang Muli ang Kwento ng Summer Natin" is the official ABS-CBN 2014 Summer Station ID. Lyrics by Robert Labayen, Lloyd Oliver Corpuz, Christer Salire, Revbrain Martin, Jill Cabradilla-Aspiras, Mark Raywin Tome and Christine Daria Estabillo of Team CCM. Music composed, arranged and produced by Bojam and Thyro of FlipMusic Mixed and Mastered by RB "Kidwolf" Barbaso and Bojam Acoustic Guitars by Nica Del Rosario. It was performed byKathryn Bernardo and Daniel Padilla. Special thanks to the kids - Chynna, Migs, Enzo, Cici, Sophia, Matthew, Althea and Collin. Music Video and Summer SID TV Campaign directed by Paolo Emmanuel Ramos and Peewee Gonzales.
The 2014 ABS-CBN Summer Station ID was created by ABS-CBN Creative Communications Management headed by Robert Labayen, Johnny Delos Santos, Patrick de Leon and Ira Zabat. It is directed by Paolo Ramos, Peewee Azarcon-Gonzales.
The SID Creative and Production team members are Danie Sedilla-Cruz, Edsel Misenas,Kathrina Sanchez, Dang Baldonado, Tina Barbin, Sheryl Ramos, Christine Joy Laxamana, Christian Faustino, Lloyd Oliver Corpuz, Carlota Rosales, Carla Payongayong, Jonathan Perez, Adrian Lim, Chiz Perez, Raywin Tome, Christine Daria Estabillo, Ermil Sanchez, Mark Bravo, Love De Leon. Video Editors: Lorenz Morales and Con Ignacio, Logo Design: Roger Villon, Logo Animation: Meryl Miranda, Print and Graphics Design Head: Carmelo Saliendra, Motion Graphics and Brand Identity Head: Oliver Paler, Post Production Specialists: Alfie Landayan, Raphael Angelo Dela Rea, ABS-CBN TV Entertainment, ABS-CBN News and Current Affairs, ABS-CBN Regional Network Group, Star Magic and Choose Philippines Team.
Other members are Technical and Production Unit Head; Jaime Porca, Technical Promo Specialist: Antonio Medrano Jr. Production Designer: Joon Ku , Recording Audio Engineer: Rick James Payumo, Director of Photography: Rommel Sales, Videographers: Tim Aguirre, Joseph Delos Reyes, Mico Manalaysay, Sheryl Ramos, Christine Joy Laxamana, Edsel Misenas,Carla Payongayong, Photographer: Aileen Gooco, Talent Casters; Mary Ann Rejano, Remy Sotto, Location Manager; Marvin Bragas, Production Coordinators: Jesusa Canilang, Austin De Guzman