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Bum Equipment is a brand I am always eyeing for when I’m in department store. Aside from it’s cool attractive set of styles it gives an individual rebel design.

Being a rebel is not just about going against the norm; it is about standing up for your personal beliefs despite popular opinion. Rebels are all about being honest, being true and being the real you.

This is what endorsers Daniel Padilla and Bea Binene is projecting when I see their billboards along EDSA.

BUM bares its newest brand ambassadors who are on the brink of something big: Ella Cruz, Nash Aguas, Jane Oineza and Diego Loyzaga.

They are joining DJ and Bea as they showcase the brand’s own transition introducing more vivid patterns like galaxy prints, and grunge to reflect the varied statements of the youth.

Asserting what you believe is right, not against what's right. Rebels are aware of who they are and do not compromise their individuality.

This summer of 2014, BUM dares the youth to break free from the dictates of the runways and fashion magazines and wear what they please. To defy trends and unleash their real side; and to step out of the shadows of conventional fashion and unleash their real “style” identity. As fashion icon Tom Ford once said “Style is very different from fashion. Once you find something that works, keep it.” Reveal. Known for its un-repressed style philosophy, BUM turns its attention to where “real” fashion takes place: the streets.

BUM has always been an eccentric, crazy and a rebellious brand. It speaks of how the youth today really feels from anxiety to angst and to their dark sentiments in life.

This year marks the beginning of BUM as a street fashion, not street wear but more of a statement worn by teens in the streets.

The new collection will not be complete without a few surprising elements and it was successfully launched during the show.

Latest campaign
Revolution BUM’s latest campaign “Unleash Your Realitee” takes inspiration from the concept of Street-style fashion, a style influence that is not bound or restrained by the trends and rules of mainstream fashion. It’s all about grunge, rebel chic, and punk. Think oxidized fabrics, galaxy prints, slim-cut faded jeans, ripped clothing, and ombre, or that stylish graduation of color in a garment. Influences from the gothic and greaser subcultures (fitted jeans, leather biker jackets, aviator shades, and boots) have also found their way into BUM’s summer collection.

The campaign encourages the “I don’t care about the world” attitude, about wearing what you like, without worrying about conformity. “Whatever style you have, we encourage you to be proud of it. Don’t be afraid to show it off,” Rai encouraged. “For us fashion is generic, but style is more personal.

BUM ‘s summer 2014 collection is now available in leading department stores. For more of the latest updates visit www.bumequipment.com.ph or follow @officialbumph on twitter and Instagram.

Check out the photos of their latest collection.










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