How far does an Out-of-Home Media get in promoting your brand? 

It can go to as far it can possibly go. Your brand can go even further. Kinetic delivers to local businesses an advantage that can really punt brands on the edge. Give your businesses’ out-of-home media the “Kinetic Advantage”.

The “Kinetic Advantage” is the pioneering research study in the country that gives its customers better insights and perspectives about out-of-home media in the country.

“We are very excited to launch this study in the Philippines as we have been working on this for over a year now to bring something really valuable for our clients and partners. This breakthrough undertaking demonstrates our continuous commitment in enhancing our planning and buying capabilities by spearheading the discovery of fresh insights on out-of-home media,” said Rowell Santiago, Media & Insights Director at Kinetic Philippines.

The “Kinetic Advantage” was launched recently at The Mind Museum, amidst the marketing leaders, site owners, and media vendors in the country. The event showcases the findings of TNS, a leading market research company.

Kinetic aims to make local businesses in the country prosper more as they work on building their brand and bringing their business to a highest level.

As pioneer, the “Kinetic Advantage” will truly give businesses a different turn on OOH Media as it developed a top of the line framework that will challenge and further substantiate the traditional thinking with regards to the mediums audiences, key environments it engages with, and its effectiveness.

According to TNS a major highlight of the study is critical pieces of information on the profile of recent passers-by of Metro Manila’s arterial roads it provides its customers.

The results were mapped out in all zones identified by Kinetic enhancing its set of proprietary tools for planning and buying. The study was customized for the unique landscape of the country as it also examines other touch points and compares them to OOH Media as a promotional tool. It highlights OOH-Media effectiveness in adding value to your business’ investments in the medium. Meanwhile, it also sets the foundation on which other studies on OOH Media can be based.

At the press con held on Tuesday this question was answered. According to Rowell Santiago, Insights Director at Kinetic Worldwide Philippines, a global out-of-home media agency.

“Given the amount of time consumers are spending out of their homes and the continuously changing urban landscape providing new venues for them to spend time in, whether for leisure or work, it has indeed changed the game on how brands can be more receptive to their target audiences,” he said.

In Metro Manila, out-of-home media has proliferated over the years despite the increasing demand to regulate the medium and the imposition of stricter guidelines around it. This popularity is evident as brands compete for space across the metropolis. However, the question still lingers on how effective the medium is, in terms of generating awareness and capturing the right audiences.

Just recently Kinetic Worldwide in collaboration with TNS Philippines, a leading global market research firm launched a pioneering research study in the country known as “Kinetic Advantage”.

The study which reveals fresh insights on out-of-home media by looking at the consumer journey of consumers across Metro Manila was formally launched recently at Special Exhibition Hall of The Mind Museum in Bonifacio Global City.  The event was attended mainly by marketing leaders from various industry sectors, media agencies and media vendors.

Highlighting this event was the presentation of how “Kinetic Advantage” enhances out-of-home media planning and buying by providing a more reliable set of information on how consumers move, who they are, and how specific out-of-home formats and initiatives are influencing their level of awareness.

It is interesting to know as well that the study revealed that out-of-home is 2nd to TV as the source of ad awareness for most consumers, opening the doors for brands to consider even more the reach and effectiveness of the medium.

With this new tool at hand, Kinetic Worldwide underscored the importance of insight development in out-of-home communications planning to stay ahead of the curve not just by knowing where to advertise but also who to influence with more precision. 


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