“We are very glad to end 2013 with strong international sales of our drama content. ‘Got to Believe’ and ‘Against All Odds’ are two of our best produced dramas of 2013 and they are attracting a lot of markets together with ‘Be Careful with my Heart.’ These three dramas represent the continuous evolution of our storytelling and improved production values that are being appreciated abroad particularly in Asia and Africa,” explained ABS-CBN Head International Distribution Leng Raymundo.
As of January 2014, “Against All Odds,” topbilled by Philippines television’s ‘Queen of Filipino Soap Operas’ Judy Ann Santos, was already sold to Malaysia, Cambodia and Vietnam. The series captivated buyers with its brave and compelling storyline about the journey of Anessa, who mirrors the plight of women who are victims of domestic violence. It created a buzz in the Philippines as the first “advocacy-series” as the soap specifically tackles and advocates women’s rights.
“Got to Believe,” meanwhile, also received numerous inquiries and negotiations are still in the works. It stars the Philippines most sought-after teen stars and on-screen tandem, Kathryn Bernardo and Daniel Padilla, who portray young lovers Chichay (Bernardo) and Joaquin (Padilla) who experience the magic of love for the first time despite their differences and despite their awkward start— Chichay being the nanny of the shy and stubborn rich kid Joaquin.
“Got to Believe” continues to air on Philippine television and continues to dominate the ratings game brought about by Bernardo and Padilla’s cult following amongst young Filipino fans.
“Against All Odds” and “Got To Believe” are among the many Filipino dramas made available to international viewers by ABS-CBN International Distribution.
ABS-CBN International Distribution has been recognized in the global arena as a reliable foreign content provider. It has been a premier source of high quality Filipino programming in over 50 territories all over the world and has sold over 30,000 hours of content worldwide. Living up to this recognition, ABS-CBN International Distribution commits to add to its line-up of high-caliber programs and movies with cast and storylines that appeal to various cultures.