An engineer, an accident, and a vision

Back in the day, watchmakers were in constant competition for the slimmest or most lightweight watch in the market. At that time, most people considered watches to be fragile instruments, including Casio’s then head of watch design, Kikuo Ibe.

One day, on his way to work, Kikuo Ibe accidentally dropped his precious watch that was given to him by his father. He watched it break into pieces and suddenly had a vision to build a watch that wouldn’t break –even when dropped. That day marked the beginning of the G-SHOCK story.

Never, never, never give up

The road to success turned out to be unimaginably difficult. Apart from protecting the exterior of the watch, Ibe and a team of three members, also had to figure out a way to protect the engine, or electronics of the timepiece, which would often break due to the drop. He could not find a way to absorb the shock and feared that the project would be a failure.

Ibe, who first gained inspiration to build a shock proof watch through first-hand experience, decided to search for the solution in his daily life. Ironically, he found the answer while observing a little girl play with a bouncing ball. He imagined the engine floating inside the ball. This discovery allowed for Ibe and his team to develop a watch with a hollow structure with the module suspended inside.

The first G-SHOCK model DW5000C was launched in 1983, following the “Triple 10” concept –10-year battery life, 10-bar water resistance, and 10-meter dropping shock resistance.

Absolute toughness
Since it’s development in 1983, G-SHOCK has taken pride in being a tough watch, being able to withstand the most severe conditions. Its Shock-Resistant Structure is the core technology underlying G-SHOCK’s success, and has been passed down to every G-SHOCK model for three decades.

The Shock-Resistant Structure comprises of the following technologies: a hollow case structure, to lessen the force of external shocks; key part protection with cushioning material, to prevent errors in operation or damage from shock; 200-meter water resistance, to enable users to wear the watch during water-related activities; and an all-directional guard structure, for protection against shocks resulting from drops in all directions.

In 2012, G-SHOCK introduced the Triple G Resist, which is a super-tough structure built to withstand three types of gravitational acceleration: shocks, centrifugal gravity, and vibrations. And just last year, G-SHOCK developed the Core Guard Structure, which maintains the watch’s external shape without placing stress on the case.

With 2013 marking the 30th anniversary of G-SHOCK, Shock The World events have been held all over the world. On February 28, it’s finally touching down in Manila to give fans of the brand a chance to celebrate the milestone.
Kikuo Ibe, the inventor and Father of G-SHOCK, will be a guest of honor at the event. Prior to the event, he will also be having a press conference at HYVE bar at W Global Center, Bonifacio Global City.

For more information, visit www.shocktheworldmanila.com

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983, the first, now iconic G-SHOCK, hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. Last 2013, G-SHOCK celebrated their 30th anniversary.

About Casio
For the past forty years, Casio has been an industry leader in timepiece innovation. In 1974, Casio released its first watch, and it was the world's first LCD watch equipped with a full auto calendar with leap year compatibility. CASIO G-Shock will celebrate its advancements in timepiece technology, outline the future evolution of the Casio family of timepieces and unveil an entirely new collection of limited edition collaborative pieces.

Casio will continue to lead the timepiece industry with new technologies, provide consumers with the perfect fusion between fashion and function and remain dedicated to the Casio philosophy of zero to one.