PR Executive Justine Sacco' s racist AIDS tweet went viral on Saturday.
Justine Sacco, InterActiveCorp PR executive tweeted a racist 'joke' on Friday and it sparked over social media.
She Tweeted: 'Going to Africa. Hope I don't get AIDS. Just Kidding. I'm White!'
IAC is a company owned by Barry Diller, who's in charge for websites Vimeo and The Daily Beast.
She was about to board on a 12-hour flight from London to Cape Town when she tweeted that.
Before she deleted her twitter account, the post had been re-tweeted over 3,000 times and was picked up by media outlets around the world.
Sacco was completely unaware of it all because she was in her flight.
When she arrived in Cape Town she was shocked talking on her phone.
Sacco apologized on Sunday in a statement provided to ABC:
"Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet. There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand."
Sacco was fired from her job. IAC released a statement regarding the incident.
"The offensive comment does not reflect the views and values of IAC," the company said on Saturday, according to Reuters. "We take this issue very seriously, and we have parted ways with the employee in question."