D Rose reminds us that if you took away the money, the fame, lifestyle or the flash. He would still have everything. Basketball is everything.
Featuring Ben Baller, Dom Kennedy, Big Sean, Common and 2 Chainz.
adidas and Derrick Rose today debut, “Basketball is Everything,” a new campaign that captures the essence of Derrick’s love and dedication to the game. The television commercial begins airing today in conjunction with the worldwide launch of the D Rose 4 signature basketball shoe on October 10.
“adidas exists because of sport, and the sport of basketball is everything to Derrick Rose,” said Ryan Morlan, adidas Global Basketball Communications Director.
“If you took away all of the fame and notoriety of his life, he would still be left with what matters the most to him – the game. Derrick’s love and dedication to basketball drove our concept to deliver an authentic and honest portrait of him for fans across the world.”
“Basketball is Everything” begins with Derrick training for the upcoming season then cuts to various scenes that portray his life which include outside of his home, at his birthday party with family and friends including hip-hop artists Common, 2 Chainz and Dom Kennedy, at a music video shoot with rapper Big Sean and at a famous high-end jewelry store with his brother.
The commercial comes full circle by showing Derrick training alone in the gym once again, emphasizing that even if you take away all of the aspects of Derrick’s life that he feels so blessed to have, he would still have the one thing that matters to him most, basketball.
In addition to the television campaign, the D Rose 4 is supported with a fully integrated marketing campaign including retail, digital and public relations.
The campaign follows the conclusion of the D Rose Tour, which spanned 10 countries and 13 cities across Europe and Asia, including the Philippines, this summer and gave fans unprecedented access to Derrick with unique activations. The tour culminated with an exclusive event, “all in for Chicago,” on September 22 where 5,000 local kids from youth groups and community organizations had a once-in-a-lifetime experience at the United Center with Derrick and a performance by rapper Big Sean.
For more information, visit www.facebook.com/adidasPH or follow the conversation on Twitter and Instagram with #DRose4