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Katy Perry single #ROAR On Demand 

“Roar”, the latest single from iconic pop singer Katy Perry, premiered for local audiences today on ON DEMAND with Boom and Carla of Magic 89.9. It is the lead single from her forthcoming album Prism and her first release through MCA Music Inc. (Universal Music Philippines). The long-awaited launch of Perry’s brand new single was met with great excitement by MCA Music personnel and members of the Katy Perry Philippines fan club in attendance.

The #ROAR Philippines’ Champion Single Launch took place at 11:30 a.m. at the Magic 89.9 studio. “Roar” marked the hit maker’s first release since the commercially lauded 2012 reissue of her record-breaking album Teenage Dream so, naturally, the excitement was palpable in the moments leading up to the launch. When the song was finally played, it elicited a rousing round of applause from the Magic 89.9 staff, MCA Music employees, and Katy Perry Philippines fan club members who looked on in the studio. ON DEMAND hosts Boom and Carla were similarly enthusiastic about the new track and felt compelled to play it a second consecutive time.

The launch was followed by giveaways of  Katy Perry T-shirts and bracelets courtesy of Katy Perry Philippines as the DJs continued to play Katy Perry tunes.

Katy Perry is one of the biggest names in today’s pop music scene, having sold an incredible 10 million albums and 70 million singles worldwide. Her 2008 breakout album One of the Boys spawned the hit songs “Hot n Cold”, “Waking Up In Vegas” and the #1 single “I Kissed A Girl”, went on to sell more than 5 million copies worldwide, and earned Perry her first two Grammy Award nominations.

Her 2010 follow-up, the Billboard #1 Teenage Dream, sold more than 2.6 million copies in the US alone. The album’s first five singles (“California Gurls”, “Teenage Dream”, “Firework”, “E.T.”, and “Last Friday Night”) all claimed the #1 spot on the Billboard Hot 100, setting a record for female artists. Teenage Dream’s 2012 reissue also set the record for the most multi-platinum singles from one album, with an astounding eight singles selling over 2 million copies in the US. The album and its singles earned Perry a total of seven Grammy Award nominations, in addition to winning “International Album of the Year” at the 2011 Juno Awards.

Check out Katy Perry’s hottest new single, “Roar”, now available for digital download via Smart Music and iTunes. Brought to you by MCA Music in collaboration with LINE and Katy Perry Philippines.

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