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Leading telecommunications company Globe Telecom won four major awards in the prestigious 10thAnnual International Business Awards (IBA) or widely known as the Stevie Awards which honor achievements and positive contributions of organizations and individuals worldwide.
There were a total of 3,300 nominations globally from over 50 countries. Globe received two Gold Awards, one for GCASH American Express Virtual Pay launch campaign for easy and secure online shopping under the New Product or Service Introduction of the Year, and another for Tattoo Broadband’s Marked for Greatness drive which won the Marketing Campaign of the Year for Telecommunications through Harrison Communications, Inc. The annual Tatts Awards which recognizes individuals and groups who use social media to make positive change in their community, bagged the Silver Stevie for Best Public Relations Event. On the other hand, the Globe My Fair Share Program grabbed the Bronze Stevie for Corporate Social Responsibility Program of the Year in Asia, Australia, and New Zealand. My Fair Share empowers the communities being aided by Globe through livelihood opportunities and market access. “We are deeply honored to be recognized for our marketing and communication efforts by such a highly-respected organization. Once again, we have shown that Globe is a game changer and truly world class. Globe continues to drive innovation in the Philippines with its product offerings and services, consistently building a trusted global brand which our employees, subscribers, and various stakeholders are proud of,” said Yoly C. Crisanto, Head of Globe Corporate Communications.
Winners were determined through two months of preliminary judging and two weeks of final judging. In the preliminary stage, judging was conducted by over 300 professionals worldwide. Their scores decided the entries eligible for final judging of members of the specialized committees which, on the other hand, determined the Gold, Silver, and Bronze Stevie Award placements. The Stevie Awards, derived from the Greek word “crowned”, will be celebrated and the winners will be honored for their achievement at a gala banquet at the W Hotel in Barcelona, Spain on October 14, 2013.
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