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(L-R): Aileen Young, Activations Manager of GMPI; Kai Palileo-Cruz, Product Development Manager of GMPI; Lizelle G. Maralag, President and COO of GMPI; Jon Lara, Product Development Manager of GMPI; Joselito Ortega, Chairman and CEO of Havas Media Ortega
GMA Network through its sales and marketing arm, GMA Marketing and Productions, Inc. (GMPI), emerged as the most awarded broadcast company at the 2013 University of Asia and the Pacific (UA&P) Tambuli Awards: 7th Asia-Pacific IMC Effectiveness and Values Awards.

GMPI brought home four recognitions including a Gold award for its highly praised Christmas short film Hating Kapatid under the Family Oriented Brand category.

Created in partnership with Columbia Foods International for So Lucky Soda Crackers, Hating Kapatid effectively depicts the spirit of giving during the holidays through a story of two boys, who took turns wearing a worn down pair of shoes. Widely commended for its inspiring and heartwarming content, it previously won a Bronze Award at the 2012 Araw Values Awards and also gained international recognition with another Bronze Award at the prestigious Busan International Advertising Festival (Ad Stars) during the same year.

Meanwhile, two of GMA’s Kapuso Mine-Sine offerings, Aruga and Gustin respectively won a Silver and a Bronze Award in two separate categories. Aruga, a story about an inspiring relationship between a mother with a hearing impairment and her son, won in the Family Oriented Brand category. On the other hand, Gustin, based on the real-life story of a poor young boy who surrendered a bag filled with money to its owner, was recognized in the Advocacy category. Aruga was jointly produced with Unilab for Ceelin while Gustin was created together with Peerless Products Manufacturing Corporation for Champion Laundry Detergent.

The Kapuso Network also won a Bronze Award for its widely anticipated Christmas Short Films campaign in the Integrated Branded Content and Entertainment category. Over the last 7 years, GMA makes it a yearly tradition to touch and inspire Kapuso viewers through various relevant and inspirational short films, and this award certainly serves as a validation of such efforts.

Aside from gaining these recognitions, GMPI’s marketing campaigns have also generated much online buzz as seen in the thousands of page views, as well as positive feedback on various social media networks by both netizens and industry experts.

“We thank our advertiser clients and agencies for continuously supporting GMPI,” said GMA Marketing and Productions President and COO Lizelle G. Maralag. “These awards inspire us to create even more values-oriented advertising materials, while imparting the message that selling products and promoting positive values can be done at the same time.”

Established in 2005, the UA&P Tambuli Awards seeks to recognize excellent campaigns, materials and executions that not only communicate the brand’s message and objectives but also promote good values among different audiences.
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