From October last year, there have been news articles covering that Universal Music Group is planning to debut a multi-talented idol group who are trained in a wide genres from dance, ballads, and even hip hop.

And this year, finally the secrets surrounding ‘the’ idol group have been slowly unveiled. In the March 4th, top rating terrestrial TV news program ‘MBC News Desk’ spotlightedon Universal Music Group Korea and their new boy group ‘Boys Republic’ which is the first K-POP boy group under Universal Music Group International. The five-member group consists of Won Jun, Da Bin,Sung Jun, Min Su and Su Woong. Boys Republic has been training for the past two years and has their eyes set on international stardom. 

Universal Music Korea scouted No.1 staff for best workmanship.
The one of Korea’s top producer and composer GeunTae Park, whowrote songs for IU, Ji YoungBaek and produced Davici, f(X) is joined the team as chief music adviser and for this project, Geun Tae worked withDsign Music (the Norwegian composer team who wrote worksfor Girls’ Generation, TVXQ, f(x), BoA) for international level music that to be widelyacceptable in global market.And HaeIk Jung, former president of SM Entertainment, joined team as a promotion expert.
Park Geun Tae stated, “Our goal is to create content that has an appeal in global market.” In order to create an international phenomenon, the members have been training in the fields of singing, dancing, acting, languages, and cultures of other countries.
Surprisingly‘Boys Republic’ has been chosen for the PR ambassador for Jeju Air – Korea No. 1 low cost airline, from April 2013. Jeju Air stated “We’ve chosen Boys Republic as our model based on their potential in the Asian market. We will contribute our own way to make K-POP even more flourishing in the Asian region with Boys Republic.”
‘Boys Republic’ sang a brand song ‘Orange Sky’ part of new start campaign and the advertisement of the boys were published across the nation – including YouTube.
‘Boys Republic’ is to be the artists whom are reachable to fans. Under the slogan of ‘Be Our Citizen’, boys went to public and conducted several street campaigns as pre-promotion, talking and getting friendly with their potential fans and captivate them to be their fans. Numerous photos and comments were posted in Twitters and Facebook.
The boys will debut in the beginning of June andin the middle of May SBS MTV reality showwill be aired.
Watch out for Boys Republic debut album exclusively under MCA Music (Universal Music Philippines).
‘News Desk’ offers insight into Universal Korea’s idol group ‘Boys Republic’
Upcoming group Boys Republic replaces Big Bang as model for Jeju Air.
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