Enercal Plus launched their scarecrow campaign early this year. Last March 11, 15, 16, and 18, scarecrows invaded various locations in Davao, Cebu, and Metro Manila. The scarecrows were spotted in shopping malls, offices, and even government institutions.

Taking the direction of the current running campaign, Enercal Plus took the scarecrows to the streets to jolt the invincibility mindset of Filipinos. Much like scarecrows, we may look strong and sturdy on the outside, but in fact are brittle and hollow on the inside. Without proper fitness and nutrition, bones may become weak and muscles may become frayed.

Onlookers and passersby who witnessed the scarecrows were given gift packs of Enercal Plus, and the inkling to reexamine their lifestyle choices. Enercal Plus strives to reach out to consumers who think that they are healthy just because they don’t get sick.

“There are people, especially those in their 20’s and 30’s, who don’t make health a priority. They think that because they can manage to work and do other activities on a daily basis, they’re healthy, which isn’t always the case. It’s easy to put health on the backseat when you’re at your prime, but eventually it will catch up with you.” shares Jong Incaciano, Wyeth’s resident nutritionist.

The road to good health starts with a positive mindset and the determination to make better life choices. A glass of Enercal Plus daily, along with a proper diet and an active lifestyle, can go a long way.

Enercal Plus, a product developed by Wyeth Nutrition Philippines, contains Nutri-Life Plus, which is a balanced source of 28 essential nutrients for immunity, strength, and heart health. It contains whey and soy protein that is a good source of amino acids needed by the body, which is easily absorbed to support muscle synthesis. Enercal Plus also contains vitamins A, C, and E to support the immune system, calcium and vitamin D for bone strength, and has 0g transfat for a healthy heart.

For more details, photos & updates, visitfacebook.com/EnercalPlusPH