Filipinos have a special affinity with the
and all things British. Fish and
chips, the late Princess Diana, world-renowned British royalties and
entertainers like Elton John, Boy George, Sting, Adele and One Direction are
some of the ”icons” from UK that many Filipinos love. United
Perhaps it is time to add McVitie’s
’s pride in biscuits, to that
list. Some Filipinos were first introduced to this treat whenever their
relatives would come home for a vacation and bring packs of McVitie’s Digestive
with them. But this time, its pure
biscuit goodness will be shared to more Filipinos now that it is available in
the Philippine market. Digestive, UK
Now what made McVitie’s Digestive a well-loved biscuit brand? Perhaps it is the “just right” sweet taste, which is good for coffee and tea, the English’s favorite beverage. Or probably because it is plain and simply delicious.
Credit, then, would most likely go to the passion for baking that father and son McVitie—William and Robert—demonstrated for the past 120 years as they turned a simple baking endeavor to become a major business empire.
It was in 1830 when Robert McVitie and his father William opened that provision shop whose basement was devoted entirely to baking. Pretty soon, Robert’s reputation as a baker grew and the name McVitie’s became synonymous with delicious baked goods. Because of this, Robert was soon able to open more shops.
By the 1880s, the business was already inherited by Robert McVitie Jr., Robert Sr.’s son, who partnered with Charles Price and together, had grown the baking business and made it a household name. An employee named Alexander Grant then developed the “Digestive” line back in 1892 where he came up with a secret recipe that is still used to this day.
Then known as McVitie & Price, the company gained further recognition when it received the royal seal of approval when they were asked to bake the wedding cake of Princess Mary of Teck and the Duke of York in 1893, who later inherited the throne and became Queen Mary and King George V. Thus, it became a tradition that McVitie & Price would create cakes for royal weddings and christenings.
In 1925, McVitie & Price made the first blending of chocolate and biscuit which is now called McVitie’s Chocolate Digestives. After the union of McVitie & Price and Macfarlane Lang to form United Biscuits, the company’s London Harlesden facility became the first biscuit factory to be fully automated in 1956.
Given its tasty attributes, McVitie’s Digestive is now more loved not just in the
UK but also globally, where it is sold in more
than 100 countries, which includes the . Now that it is
available here, many Pinoy biscuit lovers will soon discover its uniquely
delicious taste that is unrivaled in the market today. Philippines
If you want to know more about this
and global biscuit favorite, or
simply try out its distinctive taste, head off to any leading supermarket
nationwide and grab a box of McVitie’s Digestive biscuits. UK
For details, please visit the McVitie’s Facebook page at www.facebook.com/McVitiesDigestives or visit their Website, www.mcvities.com.
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Reference: Nadine Tan
AMPR Publicity and Communications Inc.