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Beer Below Zero is the pioneering group behind the frosty, piercingly cold beers that have swept the Philippines and other parts of the world. Though more and more people are discovering the smooth refreshment of an expertly chilled bottle of Beer Below Zero, the problem of drunk driving persists. In response to this pervasive issue, the group launches a new CSR campaign to remind beer lovers that drinking and driving carries serious consequences. With this initiative, Beer Below Zero declares its support of the recently passed Anti-Drunk and Drugged Driving Act.





Drinking is one of life’s greatest pleasures. Take some good friends, good food, and Beer Below Zero, and you have the foolproof equation for enjoying life. One thing doesn’t fit into this scenario, though: drunk driving. The avoidance of drunk driving might seem like common sense, but it remains as one of the leading causes of death among young people worldwide.

Here’s a breakdown of what happens to an intoxicated driver: a blood alcohol concentration (BAC) of .08 will cause difficulty of concentration, impaired judgment of the actual speed of the vehicle, reduced capability of processing crucial information like signals and other vehicles, and an all-around lack of reasoning ability, alertness, and muscle control. A BAC of.08 is equal to two bottles of beer for a woman, and four for a man. Most drunk drivers, whether they’ve been in accidents or not, report drinking those exact quantities or more.

Despite the risks, why does drunk driving persist? The excuses range from ignorance of personal limits (“I’m OK! I’m not even drunk!”) to plain machismo (“Mataas ang tolerance ko, pare”). None of these excuses are valid, or cool, especially when lives and limbs are at stake—that’s why harsh laws are in place all over the world to discourage driving while intoxicated.

Fortunately for the Philippines, the updated Anti-Drunk and Drugged Driving Act has been approved by the Senate as of January, 2013, stating that “Drivers caught driving under the influence of alcohol or drugs but have not caused any physical injury or homicide shall… face three months imprisonment.“ For incidents involving fatalities, the minimum prison sentence is 12 years. Endangering people on the road, and the resulting jail time, is not worth proving a misguided sense of toughness or “high tolerance” for alcohol.

Beer Below Zero aims to raise awareness of the Anti-Drunk and Drugged Driving Act, as a means to curb the rampant problem of irresponsible driving and road rage. There are a large number of preventable deaths and accidents that drunk drivers cause every year—you probably know somebody who has suffered the consequences of irresponsible driving. You don’t have to risk lives to enjoy life. The next time your get-together calls for a few rounds of Beer Below Zero, don’t drive. Just drink!

Sources:

"Why You Should Never Drink and Drive." About.com. Medical Review Board, 18 Jun 2012. Web. 22 Feb 2013.

"Senate approves bill on drunk and drugged driving." Senate of the Philippines. Senate of the Philippines, 28 Jan 2013. Web. 22 Feb 2013
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