Megaworld Lifestyle Malls and Lucky Chinatown, the premier lifestyle destination at the heart of Binondo, are going all out in its celebration of the Chinese New Year, lining up a variety of spectacular offerings to usher in the Year of the Snake. 

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Mall patrons can experience a grand celebration like no other by taking part in Lucky Chinatown’s festivities from February 9 to 11 featuring fabulous and entertaining spectacles that showcase the best of Chinese tradition and culture.

The celebration kicks off Feb. 9 at 9am with a colorful parade around Binondo that will culminate at the Lucky Chinatown Atrium. Following shortly at 11am is a short program where local officials and leaders of the Chinese Filipino Business Club Inc. will lead the Dotting of the Eye of the Chinese Lion, Ang Pao Ceremony and the Ringing of the Ceremonial Gong, marking the official opening of the celebrations.

In the afternoon from 1pm to 7pm, mall-goers will be regaled by cultural presentations from Chinese schools and various performing groups leading the way to a fashion show by blogger Camille Co and live performances at night. At the Chinatown Walk, spectators can enjoy live performances from 8pm onwards and join the Feng Shui ceremony to welcome the Year of the Snake. At the stroke of midnight, everyone will be treated to a spectacular fireworks display.

The celebration continues on Feb.10 from 10am onwards at the Lucky Chinatown Atrium with another cultural variety show featuring festive Dragon and Lion dance numbers and a special performance from the Kim Hwa Chinese Music Ensemble in the morning. A spellbinding magic show by Jeffrey Tam 1pm and a Chinese Opera number will entertain patrons in the afternoon. Things will get even more entertaining starting 3pm with an acrobatic show, cultural presentations and a Feng Shui talk with Master Joy Lim, capped off by a grand fireworks display at 7pm.

“We want to give our customers a celebration like no other by coming up with an exciting lineup of activities to usher in the Year of the Water Snake. Lucky Chinatown is located at the heart of Binondo, Manila and we believe this is the best place to welcome the Chinese New Year with good luck, good health, fortune and happiness,” said Megaworld First Vice President and Commercial Division Head Kevin L. Tan.

The festivities culminate the next day, February 11, with the Grand Chinese New Year Parade. Colorful and festive floats, including Lucky Chinatown’s very own, will go around the locale of Lucky Chinatown starting at 1PM to provide amusement to local folks and onlookers.

With all these exciting events and spectacles set to regal everyone, there is certainly no better place to usher in the Chinese New Year than at the most happening place in the heart of Binondo, Lucky Chinatown.

Ring in good fortune and welcome prosperity in Lucky Chinatown’s Chinese New Year 2013 celebrations! For more inquiries, call the Concierge at 709-9888, 709-0888, 0917-8380111 or visit www.megaworldlifestylemalls.com.