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 The strongest partnerships yield the most groundbreaking results and products. In the year 2013, two giant brands will come together to provide Filipinos a world-class concert experience.



LG Electronics Philippines – the world-leader in display and high definition TVs officially announces its partnership with one of the country’s most progressive commercial property developers, the Araneta Group. The major Korean electronics brand is set to be Araneta Center’s partner in providing premium display technology for Gateway Mall and the newly improved Smart Araneta Coliseum (commonly known as ‘The Big Dome’). “LG Electronics has chosen the best partner to convey the message that Filipinos deserve quality entertainment. With LG’s new line up of TV’s that recently earned the Innovation award concluded in CES 2013 in the US, LG Electronics will help create a bigger impact on the Big Dome’s events and services,” said Mr. Sung Woo Nam, LG’s Managing Director.

Smart Araneta Coliseum has been the home to major entertainment and sporting events such as the historic “Thrilla In Manila” (Muhammad Ali vs Joe Frazier) and concerts featuring grammy-winning greats like Sting, Taylor Swift, and Julio Iglesias. It is also home to much-anticipated sporting events like the University Athletic Association of the Philippines (UAAP) and Philippine Basketball Association (PBA) games.

Recently the Smart Araneta Coliseum has undergone developments that improved viewing arrangements for its audiences. This grand improvement plan called the EXTREME TRANSFORMATION, promises audiences a ‘celebrity experience’. The addition of brand new LG TV’s to Smart Araneta Coliseum’s seating sections will definitely improve the viewing experience allowing audiences to witness the action even closer.
LG’s home entertainment products are known to provide the latest in TV technology. Its Ultra High Definition 3D TV is the largest high definition TV product available in the market today and is a Consumer Electronics Show (CES) award-winner. With impressive and cutting edge 3D technology, LG’s 84-inch Ultra High Definition 3D TV (UHD 3D TV) provides a cinema-like viewing experience in the comfort of one’s home. Imagine an 84” flat panel TV that delivers top 3D and Smart TV technology, with a picture quality that is four times better than a regular high definition TV. This is what the 84-inch (UHD 3D TV) brings to Filipino homes, and it can only be done by the leader of home entertainment technology.

For an impressive TV unit like the 84” UHD 3D TV, who better to be the first owner than the scion and head of the Araneta Group. Mr. Jorge Araneta. A man credited for improving the Quezon City skyline with major additions and improvements, a TV like LG’s 84” UHD 3D TV is most suitable for his home.
  
The grand 84-inch Ultra High Definition 3D TV (UHD 3D TV) can be viewed only in select appliance stores nationwide. For more information on LG’s latest 84-inch UHD 3D TV, please visit www.lg.com/ph and www.lgblog.com.ph.

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