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Nikki Muller, a television presenter, actress, producer, singer and composer has found new fame after being selected as the host of Style Factor – a video-led premium web series developed for and sponsored by P&G in the Philippines. It is now available on Yahoo!’s leading entertainment site OMG!.

Dubbed as the essential guide to celebrity trends and star styles, the online branded entertainment program will feature 26 original video episodes on the latest celebrity inspired fashion, style secrets, make-up tips and tricks relating to beauty, skin and hair care. Hosted by Nikki, the first set of web episodes have started airing on October 25.

The multi-talented Swiss-Filipina anchor will also blog for Style Factor and write articles onhot hairstyling trends, the right skin care for different skin types, top 10 looks of the season, make-up quick fixes and practical how to tips, do product reviews, backstage celebrity interviews and make special appearances at events.

The original programming content, developed by Yahoo!, is exclusively designed for a digitally savvy Filipina woman who is smart and discerning about engaging with brands online, participates in conversations around trending topics and seeks tips and tricks on grooming from the web.

Excited about starting her journey with Style Factor, Nikki said, “I am a story-teller and a communicator at heart and passionate about telling a good story. I've seen the fashion scene evolve over the past few years; Filipinas have a very unique sense of style and pay attention to grooming in a way that is very distinct. I look forward to exploring how simple style statements can help a woman exude her individuality and confidence.”

The lover of fashion is also a believer in the power of the internet. “Women are leading busier lives today with many demands made on their time. Style Factor fits perfectly into a modern Filipina woman’s schedule by being a one-stop online resource that offers simple, tried and tested ways to help her be on the pulse of all the latest information. Style Factor is all about empowering women, inspiring her personal style and building a nurturing online environment for them,” believes Nikki.

Congratulating Nikki on being chosen as the host, Charibelle Morados – Country Media Manager of P&G Philippines, said, “P&G has been a strong supporter of young and budding talents, and Style Factor provides a unique launch pad for someone like Nikki to achieve her due share of recognition and popularity online. Internet is a great medium to connect with audiences and reach out to fans. Matching the right personality – someone who is naturally charming, affable and confident as we see in Nikki – are invaluable assets for online platforms such as Style Factor.”

In the first set of videos, Nikki will share inexpensive ways to pamper yourself, making everyday a good hair day, party dresses for your body type, top five “Pinoy” stains, “Morena” beauties and what’s inside ageing creams. Catch them all on Yahoo! Style Factor athttp://ph.omg.yahoo.com/stylefactor/.
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