LG Electronics bested other
major electronic brands at the International Consumer Electronics Show (CES)
held at Las Vegas, Nevada last January 10 – 13, 2012.
Amongst the multitude of
products featured at the much anticipated event, LG’s 55” inch Organic Light
Emitting Diode TV (LG 55EM9600 OLED TV) was awarded by CNET for ‘Best HDTV’ and
‘Best of Show’. CNET, an acclaimed tech media website on technology and
consumer electronics, is considered a major authority in world tech news.
CNET’s ‘Best of Show’ award is annually given to the gadget that was most
recognized and affirmed during CES.
The prize-winning LG product
is actually the world’s largest OLED TV with a display size of 55 inches and an
aesthetically pleasing slim and narrow Bezel design that is only 4 mm thin and
a mere 7.5 kg. When viewed from the side, LG’s OLED TV practically blends into
the wall.
More than aesthetics, the LG 55EM9600
OLED TV incorporates the company’s 4-Color Pixels and Color Refiner features
generating the most natural, accurate, and consistent colors of any TV. The
4-Color Pixels feature is a unique LG innovation which uses a set of four
colors (red, green blue and white) in comparison to the RGB setup used by other
OLED TV manufacturers. Color Refiner ensures consistency in colors from a wider
viewing angle via an LG algorithm which improves and refines hues and tones.
CES attendees can attest to
the TV’s sharpness of colors and details, preserved with utmost clarity, even
when displaying scenes with dark lighting. At 1,000 times faster than LED/LCD
displays, LG’s OLED TV shows crystal clear motion without any blurring or
bleeding.
LG’s new OLED TV was not the
only show stopper at CES. Committed to providing a truly unique and authentic
user-experience to its TV viewers, LG introduced its latest TV innovations.
New Magic Motion Remote
The New Magic Remote control maximizes user
convenience with a new set of functions and an improved ergonomic design for an
easier grip. The functions are Voice Recognition - allows users to quickly
enter text for speedier browser experience, the Wheel - located at the center
of the remote helps to swiftly
scroll up and down
various menus and apps, the Magic Gesture and Pointing features - allows to
simply point the Magic Remote toward the TV screen and drag the on-screen
cursor to make selections, while physical Magic Gestures
can be inputted to control the TV with simple arm or wrist movements. The new 3D
button undertakes 2D to 3D conversion with a single click of the button.
New 3D Glasses
Credited for introducing the
first 3D glasses that virtually promises no eye strain, LG bested its already
impressive design with its latest CINEMA 3D glasses, improved in feel and fit
through the curved lenses and a clean frame structure. To be introduced within
the first quarter of 2012 are its newest collection
of 3D glasses, including a pair 3D eyewear by
renowned designer Alain
Mikli. The new 3D glasses -- the F310, the clip-on F320 and the
Alain Mikli F360 -- are lighter
and more comfortable, but still provide the signature “shutter-free” and
flexible 3D experience that is synonymous with LG Cinema 3D Technology.
Immersive 3D Sound
LG also introduced its new
home theatre system made to complement 3D display products by further enhancing
the 3D home entertainment experience. The BH9420PW is the perfect companion to
any 3D TV, as it combines superior quality sound output with 3D Sound Zooming
for an immersive 3D experience. 3D Zooming Sound is a new sound technology that
uses an algorithm to generate sound output based on the varying depth of
numerous on-screen objects displayed on a 3D TV. Viewers can feel 3D movements
through the sound, allowing for a more immersive viewing experience.
Smart TV
Over the past year, LG has
elevated the user experience of its Smart TV function by adding over 1,200
apps and a range of premium
content services. NetCast, LG’s own Smart TV platform, has been upgraded and an
integrated search function has been added to allow easier and quicker access to
content. In turn, popular search words can be used to search through LG’s expansive Smart TV
ecosystem. Social networking services (SNS) on LG’s Smart TV now permit users
to “share” and “like” what they’re watching. NetCast will be the platform in
approximately 60 percent of LG’s flat-panel TVs introduced this year.
CINEMA SCREEN Design
The CINEMA SCREEN Design is
featured in middle- and high-end 3D TVs from LG that will be launched
during the first quarter of
2012. The CINEMA SCREEN Design reduces the bezel of 3D TVs to just one millimetre,
creating a more optimal and comfortable environment for immersive 3D viewing,
reminiscent of a movie theatre.
For more
information on LG’s Home Entertainment products, please visit www.lg.com/ph or
follow us on twitter @LGPhilippines.
