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March 3, 2011 was the launch of Southeast Asia Adidas King of the Road. It is one of country’s top running events and this year it is going to be a championship race hosted for the first time here in the Philippines. So this year’s runners will be coming from different countries along Southeast Asia. So save the date on October 23 and see you at the Bonifacio Global City, The Fort.

Held in 5 countries, The race will make it’s regional debut in Thailand (May 15), Singapore (August 28), Indonesia (September 25), Malaysia (October 2) and the Philippines( October 23). It is aimed at bringing runners together from across the region as part of Adidas’ commitment to the sport.

There are two categories for this year’s race:

  • Closed (Men/Women) for local participants
  • Open (Men/Women) for international participants

*The winner of each of the other four countries will qualify for an all-expense paid trip to compete in the adidas KOTR Southeast Asia Championship here in the Philippines.

This year’s theme is “Colours” because Adidas King of the Road has been the most colorful running event, addition to that is the flamboyant getup of Tessa Prieto-Valdes. The run will be represented through the variety of different coloured adidas singlets.

The multi-colour showcase is meant to demonstrate the vibrancy of the sports scene across Southeast Asia.

There is also something new for this year, with it’s unique 16.8 km route this year, the city race is targeted at everyone who likes to run from the social runner to the serious athlete.

Marathon Marvel Coach Rio dela Cruz forecasts about the possible time for this new route. It was also announced that registration will be closed when it reaches 20,000 runners, this is to ensure quality race according to Adidas.

Watch out for the registration soon to be announced in KOTR website.

For interested participants you may register online from adidas stores located in Alabang Town Center, Eastwood City, Gateway Mall, Glorietta 3, Greenbelt 3, Powerplant Mall, Runnr, The Fort, Shangri-La Plaza Mall, SM Mall of Asia, SM Megamall, SM City North Annex, and Trinoma from June 1 to August 31.

Race Fees:
5 Km – 1, 050
16.8 Km – 1, 300
21 Km - 1, 050

There will be a kick off assembly party on Oct. 10-12 at the NBC Tent for the registered participants. Singlets, Timing device and other paraphernalia’s will be distributed.

For additional info visit:
www.adidasrunning.com
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