- Do you love going to concerts and watch your favorite artist perform live?
Coca Cola, the beverage that opens up the happiness continues to add smiles to us as they launch Coca Cola's Any Concert Anywhere.
Coca Cola is also the company behind the project "Live Positively" here in the Philippines. As it continues their mission to refresh the world, inspire moments of optimism and happiness and to create value and make a difference to our lives Any Concert Anywhere is our chance to meet and watch our favorite artists perform live, all we have to do is just answer the following questions in 150 words or less and submit them to dreampack2011@gmail.com.
If you had a dream Coke pack/bottle, what would it look like?
How would you make it portable? How many mL/oz.? What would you call it and why? (e.g. in the same way we call the small Coke bottle Coke "Sakto").
It's fun to make up nicknames. How would you call a new Coke pack/bottle if it had the following characteristics and why?
"It's a new handy and re-sealable bottle which I can drink to go with my snacks, anytime, anywhere, whenever the need strikes. It is convenient, instant refreshment whenever, and wherever I go: be it travel, trip to the mall, gimmick, or just simply when I'm on-the-go. Truly a great companion for my mobile lifestyle."
You have from February 18 to February 28, 2011 to submit your answers to dreampack2011@gmail.com with the following information:
Subject: Coke Dream Pack Contest Entry
Your first and last name
Your age
Your contact number
Your email address
Easy, right? So what are you waiting for? Get those creative juices flowing now!
Terms and Conditions
You may send as many unique and valid entries as you want to increase your chances of winning provided that these entries fall within the duration of the promo period
You waive any and all rights to your entries to this contest (winning and non-winning).Coca-Cola is free to use the entries/suggested names/nicknames you submitted (whetheror not the name/nickname was chosen as a winning entry) in any way it deems fit withoutneed of or obligation to pay or compensate you thereof
You grant Coca-Cola the right to use your name and entry details for advertising andpromotional purposes related to this contest
Entries will be judged solely by The Coca-Cola Export Corporation’s (TCCEC) and itsagency based on creativity and originality of ideas
Should duplicate answers arise, the winning entry will be determined based on how wellparticipant defends his/her answers
Winner will be notified via official email and verified through a phone call by The Coca-ColaExport Corporation’s (TCCEC) Third Party Supplier. Winner will be acknowledged on theofficial Coca-Cola
Facebook Fan Page at www.facebook.com/coca-cola
On March 7, 2011 Winner shall receive one 4th Generation 64GB iTouch 4Gen with Philips Headphone SHM7110 as his/her prize
Winner should present a print out of the notification email sent and at least 2 validIDs to claim the prize. Details of how to claim the prize will be indicated in theofficial email sent.
If the winner is (1) a minor (18 years old and below) he/she must be accompaniedby legal guardian, or legal guardian claims on his/her behalf (presenting allnecessary documents); and, if the winner is (2) unable to claim the prizehim/herself, a representative must present the necessary documents:
A letter of authorization duly signed by the winner, nominating theparent/legal guardian, or representative as the acknowledged recipient of theprize on the winners behalf .
Two (2) original IDs of the winner with picture (acceptable/valid ID’s are SSS,TIN, Passport, Office or School I.D.)
Two (2) original IDs of the representative/legal guardian
Print out of notification email
Employees of TCCEC and McCann Worldgroup Philippines, including those of their parentcompanies, affiliates, their third party suppliers, FDA and their relatives up to the seconddegree of consanguinity and affinity are disqualified from joining this promotion.
1) The Coca-Cola “Any Concert Anywhere” Blogger Contest will run from February 18 to March 15, 2011.
2) Blogger Promo Registration
a. This promo is open to all bloggers nineteen (19) years of age or older as of February 17, 2011
b. Bloggers who attended the “Any Concert Anywhere” Blogger Event are automatically eligible
c. Bloggers who did not attend can still join by registering with the digital agency of Coca-Cola, MRM Worldwide. Here’s how to do it:
i. Email anyconcertanywhere@gmail.com
ii. Subject heading must be: Coca-Cola “Any Concert Anywhere”
Blogger Registration
iii. Include first and last name
iv. Your blog URL/s
v. Your mobile number
vi. Your email address
d. The Coca-Cola Export Corporation (Philippines) and its agency reserves the right to decline any registration for any reason, if the need arises, such as but not limited to any misrepresentation of or inconsistencies with the Coca-Cola Brand Values.
3) Blogger Contest Mechanics
a. The Coca-Cola “Any Concert Anywhere” Raffle Promotion must be promoted on your blog and/or other online properties (i.e. Facebook Page, YouTube Channel, Twitter Feed, etc.)
b. Your content must be clear in its objective: Invite and Encourage Teens to Join the Coca-Cola “Any Concert Anywhere” Raffle Promotion.
c. As an additional requirement, your blog must also feature another Coca-Cola contest, “Coke Dream Pack”, in at least one other, separate blog entry (or online property)
d. Your publication and promotion of these two Coke efforts must fall in between February 18 to March 15, 2011
4) Submission of Blog Promotions
a. Before 11:59pm on March 15, 2011, you must email a Power Point presentation with the following mandatory slides
i. Compiled documentation of all Any Concert Anywhere promotional initiatives (blog posts, vlogs, tweets, status updates, links to pertinent resources, etc.)
ii. One slide exclusively for a screenshot of their blog post featuring the “Coke Dream Pack” contest
b. Email should be sent to anyconcertanywhere@gmail.com before the deadline, with the following details:
i. Subject heading: Coca-Cola “Any Concert Anywhere” Blogger Contest Entry
ii. Your first and last name
iii. Your blog URL/s
iv. Your mobile number
v. Your email address
5) Criteria for Judging
a. 50% Creative Writing
i. Accuracy and usefulness of information and clarity of promo mechanics
ii. Novelty and originality of the blog entries
iii. The blog’s interest and appeal to influence readers to join the contest
iv. Creativity/Tools used (social networking sites, videos, user-generated content, skinning, etc.)
v. Coca-Cola Brand Voice (Positive, Energizing, Young, Refreshing)
b. 50% Blog Reach
i. Number of blog site entries
ii. Number of blog unique user comments (per entry)
iii. Number of SNS and micro-blog status messages
iv. Number of SNS and micro-blog status message unique user comments (per entry)
6) Prizes
a. Blogger that achieves the best score according to the above criteria as determined solely by The Coca-Cola Export Corporation (Philippines) and its agency wins an exclusive pass to attend a concert together with one of the official “Any Concert Anywhere” Raffle Promotion winners
b. Winning blogger has the option to choose which winner to accompany. The winning blogger then gets to join the official promo winner in the promo winner’s chosen concert. Blogger prize will not be convertible to cash.
c. The winning blogger will be entitled to the following as part of his/her prize:
i. Two-Way economy air fare
ii. Accommodations at a hotel for 3 days, 2 nights
iii. Pocket money amounting to USD 350
iv. One concert ticket – category or seat type of the concert ticket to be determined by TCCEC and subject to availability
d. The winning blogger shall be responsible for obtaining and processing his/her own passport, visa for travel, and any travel document required to venue of the concert to be attended by his/her chosen promo winner.
e. The winning blogger is required to perform full PR-coverage of his/her Any Concert Anywhere experience through his/her personal blog and/or other online properties. Coverage can be performed anytime within 30 days from flight date to designated country
f. The Coca-Cola Export Corporation (Philippines) and its agency has the right to use any coverage material produced by the winning blogger for further promotion of the “Any Concert Anywhere” Raffle Promotion
g. Two (2) cases of Coca-Cola products will be awarded to five (5) runners-up as consolation prizes
7) Announcement of Winners
a. The winning blogger will be notified via official email and verified through a phone call by The Coca-Cola Export Corporation’s (TCCEC) Third Party Supplier on March 31, 2011
b. The winning blogger will be provided with the full list of official “Any Concert Anywhere” winners along with their respective concert venues of choice on April 4, 2011. Winning blogger must inform The Coca-Cola Export Corporation’s (TCCEC) Third Party Supplier by April 6, 2011 on which winner he/she is choosing to accompany
8) Supplemental Informational Materials
a. Attendees of the Coca-Cola “Any Concert Anywhere” Blogger Event will be supplied with the Coca-Cola “Any Concert Anywhere” Toolkit (CD-ROM) containing the following materials:
i. “Any Concert Anywhere” Promotional Materials
1. Official Promo Mechanics
2. Concert Venues
3. List of Drop Centers
4. Official Promo Poster (.psd and .jpg formats)
5. Official TV Commercial
ii. “Any Concert Anywhere” Blogger Contest Mechanics
iii. “Coke Dream Pack” Official Contest Mechanics
iv. Jump Up Song
v. Copy of the Blogger Event Presentation Deck
b. Only attendees to the “Any Concert Anywhere” Blogger Event will be given a Coca-Cola “Any Concert Anywhere” Toolkit (CD-ROM)
c. Non-attendees that register via email at anyconcertanywhere@gmail.com may get their Supplemental Informational Materials from the official Coca-Cola “Any Concert Anywhere” website at www.coca-cola.com.ph
