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  • Every year, Yahoo! recounts the top trends searched by Filipinos online. 

  • This year, Filipino netizens prove to remain enthusiastic about entertainment and celebrity-centered news.
  • Some of the most searched results, as determined by Yahoo!'s 2010 Year in Review  include break-ups and
  • make-ups of power couples, wardrobe malfunctions and controversial hearsay.




Yahoo!'s Year in Review 2010 Recaps A Year of Milestones that brought Philippines to the World's Attention
The Filipino netizens prove to remain enthusiastic about sports throughout the year of 2010 as it tops searches in Yahoo Philippines.  The list, which was dominated by celebrities, also reveals the people's hope for change and longing for honor and success.
PHILIPPINES, 2 DECEMBER, 2010 – Today Yahoo! Inc. (NASDAQ:YHOO) announced its 2010 Year in Review (http://yearinreview.yahoo.com), the much-anticipated annual Yahoo! look back that identifies the top trends of the year from billions of consumer searches, and the top stories and topics of the year from the Yahoo! network. The Year in Review is a distinct way to look at people's interests and a society in motion. Yahoo! is at the center of people's online lives, and people consistently rely on the Internet giant to find, discover, and connect to the people and things that matter most to them. Given Yahoo!'s reach on the Web, the aggregated visitor activity is a barometer for worldwide consumer interest.
2010's list clearly demonstrates this was a landmark year for Philippines marked by major events, which put the country on the world stage as well as less celebratory scandals and tragedies.

Sports remain to be of utmost interest to online Filipinos. The National Basketball Association (NBA) ranked number one in the top searches in Yahoo! Philippines. Aside from global sporting events, the Year in Review also recalled a year of significant achievements for the country. The inauguration of President Benigno Aquino III as the fifteenth President of the Philippines and Manny "Pacman" Pacquiao's feat as the first boxer in the world to hold eight title championships in different weight divisions also received top hits illustrating how Filipinos continue to be proud of the continuous triumphs that their fellow countrymen are reaching as they become more visible in the global setting.

Overall Top Searches for 2010 on Yahoo! Philippines are:

1.        NBA
2.        Election Results
3.        Manny Pacquiao
4.        Anne Curtis
5.        Shaina Magdayao and John Lloyd Cruz
6.        Kris Aquino
7.        Willie Revillame
8.        Nursing Exam Results
9.        Marian Rivera
10.        Mariel Rodriguez
Year 2010 was indeed a year of Filipino pride. Reflected in the Year in Review is how the Philippines united when a fellow Filipino takes center stage in the global spotlight. The Top 10 major achievements searched by Filipinos online are:

Highly Searched Achievements on Yahoo! 2010
1.        Manny Pacquiao
2.        Maria Venus Raj

3.        Charice
4.        Lea Salonga
5.        Jovit Baldivino
6.        Efren Peñaflorida
7.        Illac Diaz
8.        Brillante Mendoza
9.        The Pinoy Cue Masters
10.        Marielle Corpuz

The rise of Bb. Pilipinas Maria Venus Raj during the 2010 Miss Universe competition was a subject matter Filipinos were immensely interested in learning more about as they stayed online to get real-time updates on the competition. Eighteen-year-old singing sensation Charice also made waves in the digital world as she starred in the hit series "Glee." Efren Peñaflorida, Filipino CNN hero, became such an inspiration that people all over the world, including in his homegrown country, logged on to Yahoo! to stay updated with his continuous effort to be an everyday hero.

The year 2010 was significantly important in the Philippines because it represented change, honor and success.  The first automated election was a huge step for the Filipinos and the new faces in government symbolized transformation.

Highly Searched Election Results on Yahoo! 2010

1.        Automated Elections
2.        Noynoy Aquino's Golden Year
3.        The Presidentiables
4.        Shalani Soledad
5.        Women in Elections
6.        Marcoses are Back, Arroyos Never Left
7.        Celebrity Politicians
8.        Game Changers
9.        Barangay Elections
10.        Election Violence

Government-related issues went hand in hand with the top searched election results as the new president was inaugurated and his leadership abilities were put to the test. Labor issues, agrarian reform, and the reproductive health bill were among the most buzzed about concerns.

Highly Searched Issues on Yahoo! 2010

1.        Aquino's Priorities
2.        Labor
3.        Police Brutality
4.        Dengue
5.        Jueteng
6.        Climate Change
7.        Morong 43
8.        Poverty
9.        Reproductive Health
10.        Agrarian Reform
Also seen this year is the Filipino's love for celebrity scandal and gossip as evidenced by the number of people who went on Yahoo! to find out the latest reports on local stars such as the shocking hearsay about Shaina Magdayao and John Lloyd Cruz, Kris Aquino's public separation with James Yap, acclaimed host Willie Revillame's move to TV5, and Mariel Rodriguez' surprising wedding with actor Robin Padilla.

Highly Searched Celebrity Centered News on Yahoo! 2010

1.        Anne Curtis Wardrobe Malfunction
2.        Separate Lives
3.        Marian vs. Bela
4.        Angelica Panganiban Controversies
5.        New Celebrity Moms
6.        Angel Locsin
7.        Celebrity Weddings
8.        Cam Scandals
9.        KC Concepcion's Manager Resigns
10.        Celebrity Deaths

Whether it was for breaking news or entertainment, Cebu Pacific dancing flight attendants, or the "We Love You Venus" recording, this year's video hits kept everyone glued to the Web.

Highly Searched Videos on Yahoo! 2010

1.        Dancing Flight Attendants
2.        We Love You Venus
3.        Cebu Dancing Inmates
4.        Villar Jingle Spoofs
5.        Baby James Yap
6.        Jovit Baldivino
7.        Winnie Monsod: Honor and Excellence
8.        Jejemon and Bekimon
9.        Carmina Topacio
10.        Jollibee on Glee


On a less triumphant note, Filipinos and people all over the world tuned in to the online world as international news channels covered the devastating Manila hostage crisis. Other unfortunate news explored in search also included the Ampatuan massacre aftermath, various earthquakes that rattled the world, in-flight shockers, and anniversaries of the traumatic typhoons, various accidents and shootouts.


Top Searched Tragedies on Yahoo! 2010

1.        Manila Hostage Crisis
2.        Bus Accidents
3.        Ampatuan Massacre Aftermath
4.        Earthquakes
5.        Ivan Padilla
6.        Bar Exam Blast
7.        Jason Ivler
8.        Angeles City Massacre
9.        Typhoons
10.        In- flight Shockers

For more about the Yahoo! 2010 Year in Review and other top searches, go to http://yearinreview.yahoo.com or search for "2010 Year in Review" on Yahoo.com.


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