In its mission of spreading kindness on-line, Yahoo! has partnered with 2009 CNN Hero of the Year, Efren Peñaflorida and the Dynamic Teen Company for its year end giving campaign, Yahoo! How Good Grows. Yahoo! will be leveraging on the vast viral power of the Internet, harnessing social media to support individual year-end acts of generosity with the creation of a "Ripples of Kindness" website (www.ph.kindness.com)
Efren and the Dynamic Teen Company will lead the campaign by doing regular acts of kindness -be it feeding street children or paying for the transportation of a random stranger- and they will post their activities in the Yahoo! Ripples of Kindness microsite to spread generosity around digital sphere, encouraging other FIlipinos to do the same most especially in this season of giving.