adidas Originals Blue collection Spring/Summer 2011
                                                                                         Launching first in-house denim line

In Spring/Summer 2011 the adidas Originals Blue collection (formerly known as the blue label collection Originals A.039) presents a fashionable street wear range with contemporary looks for men and women. Completing the holistic offer with styles from head to toe, the adidas Originals Blue collection introduces its first in-house Originals denim line. The collection's name is homage to the iconic adidas Originals blue colour tone “bluebird”, a signal well known by adidas Originals fans around the globe.

Coming as big news for 2011, adidas Originals will debut its first in-house denim collection in January. Offering two styles for both men and women in a variety of washings, denim is meant to stay and become an integral part of the overall adidas Originals offer. The collection is going to be extended to other styles and will also build on continuity, carrying over successful and familiar fits from season to season. For men, the offer consists of a classic relaxed fit called CONDUCTOR as well as the REKORD, a modern slim carrot fit. On the women’s side, there is the skinny fit CUPIE and a boyfriend cut called WINNETA.

Building on the popularity of the 3-Stripes brand in footwear, all denim cuts are specially designed to be perfectly wearable with a pair of sneakers. Straight but not narrow legs from the knee down as well as overall loose fits reflect the perfect street wear look. Together with a lot of subtle yet sophisticated details, the jeans aim to become part of everyone’s everyday lifestyle. As a novelty, adidas Originals introduces the first sneaker protector on jeans. A special material on the inside cuff of the trouser legs protects the sneakers from being dyed as it normally happens when wearing new denim in combination with light-coloured suede or canvas sneakers.

The adidas Originals Blue line will be available beginning January 2011 at the adidas Originals Concept Store, Trinoma. Price of the adidas Originals Blue ranges from Php 3,900- Php 6,400.


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