• adidas NEO makes its way into the Philippine Fashion
  • adidas Philippines offers something fresh, new and accessible for the
  • adapting and trendy youth
Mark Cerbo's Photos during the event here

11 December 2010, Manila, Philippines – adidas introduced its newest brand to the Philippine market, the adidas NEO label, through the adidas Neo Bash. Held at Nuvo.City Lifestyle Center, teens of today enjoyed a night of fun, games and presentations from students from various schools and universities.

adidas NEO celebrates and recognizes the talents of young individuals. The adidas Neo Bash recognized talented young individuals who excel at theor respective fields and talents. Among them are Tricia Gosingtian, Tippy San Juan, Sam Conception, Mike Silungan and Jesse Mendiola. Also spotted at the event were Maja Salvador and Jeric Teng. Gelli Victor, Andrei Felix and Andi Manzano also hosted the event.

For more than 90 years, adidas has been providing every athlete the best footwear for a variety of sports discipline. In less than two decades since the brand started in the 1920’s, adidas has become the world’s leading sports shoe manufacturer and at the same time, producing sports apparel for competition and training.

adidas Neo is the freshest sports-inspired label made accessible for the style-adapting youth. Invading the Philippine market this December 2010, adidas targets the youth ages 14-19 who live an active and technological lifestyle. The styles and designs of adidas NEO perfectly fit activities of teens that find inspiration from their friends and pop culture and also those who follow trends and are sports-active.

The timing couldn’t be better. adidas is the first sportswear brand to show a diversified strategic approach, targeting the young market who are conscious of price but demand value. adidas Neo offers the value and strength of leading global brand.

adidas Country Manager Nolet Puno shares, “adidas has done very well in the Philippines when it comes to sports shoe and apparel. We are confident and bullish about the retail industry in the Philippines that’s why we are very excited to launch our newest concept, which is adidas Neo. We’re opening 2 stores by the end of this year and adidas is still hoping to expand this brand to other key cities in the next few years.”

The adidas Neo mono-brand store is now open in Market! Market, The Fort, Taguig City. Watch out for the adidas Neo branch in Robinson’s Galleria to open soon. The Philippines is the first country in South East Asia to have the brand available for its consumers.

For more information, log in to www.facebook.com and join the adidas Philippines and the adidas NEO label fan page. You may also visit www.adidas.com.

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