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CONNECT WITH THE ALL NEW FORD FIESTA IN THE DIGITAL SPACE

Ford Group Philippines kicks off its preview introduction of the much-awaited Ford Fiesta with a revolutionary new ConnectWithFiesta online campaign





3 June 2010, Manila, Philippines- Connect with a new generation of Ford Fiesta followers and join the online campaign that has the world in Fiesta frenzy. Ford Group Philippines kicks off the introduction of the much-awaited, globally renowned Ford Fiesta with a revolutionary digital campaign – ConnectWithFiesta.

A launch that is done in the digital world - this is the message that Ford Group Philippines is now trying to bring across and Ford is tapping into the online portals for assistance. Three online portals have been developed to engage a wider market of online users and fans, connecting them with the Ford Fiesta phenomena.

ConnectWithFiesta.com allows readers to connect with fellow Fiesta followers from across the region to witness the campaign of Ford Fiesta. “We have followed the global success of the Fiesta in the digital environment and we cannot be more excited to bring the same phenomena to our shores,” says Steven Tan, FGP Vice President of Marketing and Sales. “We are eager to invite everyone to ‘Connect With Fiesta’ online – to see just what we have in store for Filipinos and to feel the difference that the all new Ford Fiesta will bring to the Philippines.”

Ford.com.ph on the other hand, is the Ford Philippines corporate website that serves up showroom and service location as well as product information to the user desktop in an easy to navigate and convenient format. In the Fiesta digital campaign, the Ford corporate website practices permission marketing in capturing visitors' basic information that will support updates and marketing information leading to the public launch of the new Ford Fiesta.

The third digital platform in the campaign uses the social media platform Facebook. With a reported 9 million-strong friend base in the Philippines, the '"Ford Fiesta in the Philippines" Facebook site is poised to bring in a legion of Filipino Facebook friends alongside the rest of the Fiesta Facebook sites around the world.
With the "Ford Fiesta in the Philippines" Facebook page, visitors of this portal can register and join the Ford Fiesta Scale Model (1:18) giveaway promotion. Winning is easy! Once you click the button “Like” on the page, this will give you access to join the Fiesta Scale Model giveaway promotion tab. Winners will be randomly selected and the promotion will run through June 3 to September 30, 2010.

Five (5) Limited Edition Fiesta Scale Models will be given away every week starting from June 18 to September 30, 2010. One daily winner will be drawn from Monday to Friday. Winners will be announced on the Ford Fiesta in the Philippines Facebook page and be notified via email or Facebook Personal Message commencing the third week of June 2010. Winners will likewise be announced on Connectwithfiesta.com.

“Ford Group Philippines connects with a new generation of Filipinos who live their lives connected to the digital space. Our experience across the world tells us that the Ford Fiesta is the vehicle of choice for these active breed of bold, stylish and confident individuals who love to be engaged through different touch points,” added Tan. “Through these new online portals, we begin the Ford Fiesta story in the Philippines. The months ahead will truly be exciting.”

Alongside the online community, there will also be an exciting and unique Ford Fiesta display, which will consist of a life size version of the Ford Fiesta, set to be located in different malls around Metro Manila. Catch the Fiesta toy box on these dates: Bonifacio High Street East Block from June 3-6, Metrowear YDG Fashion Show at the NBC Tent on June 8, Toy Con 2010 at the Megatrade Hall 2-3, SM Megamall from June 19-20. For more dates and information, connect with Ford Fiesta in the Philippines online.
ConnectWithFiesta.com and feel the difference.
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