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“DOugh YOUR PART”

The streets are filled with campaign posters and commercials of candidates have been in constant. Since the national campaign period started, the limelight has been on who to vote come May 10. But what about how to actually vote?

For the first time in the country, an automated voting system will be used by registered voters for the upcoming elections. A mock election conducted by COMELEC showed that some voters did not know where and how to cast their ballots. Efforts from various sectors like on-air commercials are being made to be able to reach out to the voters in introducing it—and Krispy Kreme is one of them.


The well-loved family brand is out to their own campaign called “Vote 2010: Dough Your Part” and in doing so have devised their own way to help spread awareness. They have created a mock ballot wherein voters will choose their winning doughnut and coffee. “We wanted to make it a fun learning experience for the voters”, Mark Gamboa, Marketing Manager of Krispy Kreme said. “This will help them prepare for the real, automated voting system.” He adds.

Given the insufficient knowledge of the voters regarding the new voting system, Krispy Kreme will give voters a chance to learn more about it. “So when the elections come, they wouldn’t be confused” Gamboa said. This awareness then leads to an organized and peaceful election.

Other than sharing the knowledge, the mock ballot Krispy Kreme has created will also encourage them to actually exercise their right to vote. “Once they try the mock ballot, it will urge them to go out and vote.” Gamboa said. Since it is a new system and others may think it will be problematic, the Krispy Kreme campaign may help them think otherwise. For everyone to further maximize this advocacy, limited edition Krispy Kreme Vote 2010 doughnuts will be available on the said event and from May 8 to 10.

“With this, the spirit of this campaign can be made more visible.” he said. With this campaign, Krispy Kreme proves itself as more than a doughnut brand. They are also advocates of responsible citizenship. They have shown how doughnuts and coffee became a viable tool to educate Filipinos about the latest voting system.

You may visit any of the following Krispy Kreme Branches: Bonifacio High Street, Greenhills Shopping Center Drive-Thru, SM Mall of Asia, Trinoma Cinema Level, SM Megamall, SM Mall of Asia Drive-Thru, Ayala Avenue, Robinsons Galleria, Gateway Mall, Glorietta 4, SM City Annex (North EDSA), Annex 2 SM Fairvew, Eastwood, Marquee Mall Pampanga, SM San Lazaro & SM Manila or call 0917-8053000. Also, be sure to log on to www.krispykreme.com.ph and be a Friend of Krispy Kreme to get updates.
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