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             My teammate-turned-friend Psyche just recently won as Miss Philippines-Earth 2010. In line with her triumph is her award winning answer during the Q and A which concerns the Pasig River, she said she's going to organize a consistent program in order to encourage more volunteers for Pasig River. I will be watching out for her if she will do what she said. Speaking of Pasig River, there is one project very well known in helping to raise awareness and funds for the river. Here in the Philippines it is called "Takbo para sa Pasig".

              Last April 15, 2010, ABS-CBN Foundation in its sustaining effort for Kapit Bisig Para sa Ilog Pasig launched the MALINAW Advocacy

      MALINAW advocacy aims to bring back the glory of Pasig River and mobilizes the whole populace into action as a clear call-to-action to inspire Filipinos from all walks of life. We've all clamored for – a Pasig River that is clean and sustainable for present and future generations. We were all yearning for this.


 10.10.10. RUN FOR PASIG RIVER aims to raise awareness and funds for the river. This advocacy has already reached it's milestone.

 10.10.10 Run for the Pasig River is more than a run, it’s a social movement. this is among ABS-CBN Foundation’s initiatives to restore the Pasig River

    The 10.10.10 Run for Pasig River is targeting 101,010 runners from different sectors – the largest run ever conceptualized and to be actualized in the world - including government offices, schools, business corporations, and many more that will give their support and join the rally for the Pasig.

Another chance for the Filipinos, to turn the heads of the Guinness Book of World Records this year.

   This year's route are four major starting points consists : SM Mall of Asia (3Km), Luneta Park (5Km), The Fort Bonifacio Global city (10Km), and SM Markina (21Km), all converging to one finish line at the SM Mall of Asia where a grand celebration will also be held after to cap-off this epic movement!

     Everyone is invited to save the Pasig River and prove, once again, that the Filipino can stand, or in this case run together for one good cause.

Sign-up in 10.10.10. Run for Pasig River when you visit our website http://www.101010runforpasigriver.com

On 10.10.10, save the date! Save the river.

This is the VTR that Piolo Pascual did for ABS-CBN Foundation's 20th anniversary.

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