Calling all fashionistas !!!

As the first event to open the Philippine fashion season, the Fashion Designers Alliance Manila (FADAL) proudly announces the unveiling of their first gala debut in a fashion show titled: “ FIRST LOOK: SPRING-SUMMER 2010 ” .

“ FIRST LOOK : SPRING-SUMMER 2010 ” is set on March 19, 2010 -- Friday at 7:00 p.m. at the Atrium level, Shangri-la Plaza, Ortigas Center.

The fashion show will feature over 50 creations of FADAL Manila’s roster of designers namely Cherry Veric, Ciege Cagalawan, Dax Bayani, Gerswin Qua, Happy Andrada, Jona Balaran, Jaz Cezero, Yako Reyes, Nat Manilag, Levenson Rodriguez, Ziggy Savella and Santi Obcena.

The mission of FADAL is to be the country's fashion protagonists in both prĂȘt-a-porter and couture sectors ensuring the highest quality standards in all market segments we serve steadily focusing on the demands of an unwaveringly evolving cosmopolite consumer.

FADAL shall pursue excellence and innovation by establishing an on-going dialogue between passion and experience through our values, creativity and quality - the central factors of creative processes, detailed research and skilled choice of materials; and the total control of all processing phases.

FADAL’s fashion designers offer a myriad of different and multiple styles. Through their diversified creative minds, they also help each other by enhancing each designers' distinctive features; help in the application of advanced techniques to the management of “glocal” (global & local) brands; and the consistent strategic choices for “glocal” (global & local) development.

The members of FADAL vows to apply strictly its rules on ethics --- integrity, fairness and transparency in business, creative and personal relations with all officers and members; total compliance with local/international (if deemed necessary) laws and regulations concerning labor protection.

And lastly, FADAL aims to fulfill its commitment to their client’s dreams as the ultimate consumer and customer in the marketplace.

Since its inception last April 15, 2009, FADAL has been featured in various editorials and projects which include the following: FaDAL Manila does Bling (Metro Nov. 2009), FaDAL Intensive Program Workshop (InPro) (Oct 7, 2009), My Fame & Fortune - 1st Fashion & Model Congress (Sept. 30, 2009), Happy Andrada & Levenson Rodriguez of FaDAL Manila is fashioning North of the Country (Sept. 23, 2009), METRO (Sept. 2009),

FaDAL's VP Dax Bayani – SENSE & STYLE & MEG (Aug. 2009), FaDAL invades Project Runway Philippines (July 2009), We are FaDAL Manila (July 2009) and FaDAL Manila Supports young student designers with their Endeavors (June 2009).

“FIRST LOOK : SPRING-SUMMER 2010” is under the over-all supervision, choregraphy and direction of Kata Figueroa.

For further inquiries, you may visit: http://fadalmanila.multiply.com.

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