Adidas Launches Virtual Running Partner With
Real-Time Audible Coaching
The miCoach interactive training system guides you to speed up or slow down
by tracking heart rate, pace, distance, and stride rate
Manila, 20 March 2010—adidas, a global leader in running, kicked off its campaign to help you become a better runner with the launch of the miCoach Pacer and Zone.
miCoach is an interactive training service developed to motivate, inspire and enable runners to become better and reach their training goals, whatever they may be. The miCoach offering features two separate products:
• The miCoach Zone – an easy to read color-code LED display on a wristband device provides accurate, real-time coaching making it easy for you to train at the right intensity with the help of a heart rate monitor.
• The new miCoach interactive training platform completes the adidas sports performance promise of engaging and enabling all athletes to achieve their Impossible. Not only do we provide you with the most innovative footwear and apparel to perform in, we now offer personal coaching services so that you can get fitter, run faster and simply be better in 2010.
“miCoach makes it easy for anyone at any level to get personal coaching. The instant progress reports help you get the most out of your run and achieve your personal goal,” says Marcus Chew, Senior Brand Manager, adidas South East Asia. “The audible coaching feature of the miCoach Pacer provides a new dimension to any workout experience allowing users of any level to discover their true potential. This product is really about offering our consumers a personal way to train.”
The adidas Innovation Team (ait) began research and development for the current miCoach platform and devices more than two years ago with the objective of creating the most advanced and personal training product in the marketplace. adidas also worked with some of the world's finest athletic trainers in developing the miCoach training methodology, including Mark Verstegen, the founder and director of the Athletes’ Performance Institute (API), an elite training and sport research centre based at Arizona State University.
Added Marcus: "This is all about reaching your next level, whether you want to improve your personal best time, lose weight, or want to train for your first marathon. miCoach acts as your own personal coach who is there with you on every run. It practically does all the thinking for you and knows exactly what you want to accomplish and exactly how to help you get there.”
On micoach.com you can create personalised training plans, set goals, and proactively monitor and manage your progress over time. The miCoach platform includes six documented training plans, ranging from those who want to run faster and improve a personal time, to those who want to lose weight. You can also create your own personalised training plan to help your achieve your fitness goals and make you a better runner.
Join the Run Yourself Better promo! Buy any adidas Running product and get a pledge card that declares your commitment to run better. Drop your pledge card in designated promo boxes and get the chance to win one of 100 adidas miCoach Pacers. Deadline of entries is on April 15, 2010 while the grand draw is on April 29, 2010. For more details, join the adidas fan page in Facebook (Search for adidas Philippines in www.facebook.com). Promo period is from March 8 to April 15, 2010.