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When it comes to Filipino food, perhaps no other company has managed to become a cherished national institution which reflects true Pinoy taste as successfully as Jollibee. Since its inception in the late 1970s, it has continually enticed the country’s collective palate with its inventive products that have gone on to become well-loved Pinoy staples: the Yumburger, the Jollibee Spaghetti, the Chickenjoy and the Burger Steak, among many others. Building on this tradition of innovation, Jollibee has introduced its newest major offering which promises to be another popular hit: the Jollibee Chicken Barbecue. With the Jollibee Chicken Barbecue, Jollibee takes a Filipino gastronomic classic and improves upon it, creating the perfect version of the dish. Made only from generous premium chicken cuts, it uses a special marinade made from top secret ingredients which endows it with that mouth-watering barbeque taste. Soaked long enough for the flavor to thoroughly seep in, it also utilizes a special culinary technique that allows it to be thoroughly cooked while still remaining juicy and tender. Furthermore, the Jollibee Chicken Barbecue is served with its perfect accompaniments—a delicious barbecue dipping sauce and steaming java rice—for a truly memorable dining experience. “The Jollibee Chicken Barbecue represents our latest product milestone,” says Gold Tantoco, Jollibee vice-president for marketing, during the product’s launch which took on the theme of “The Best of Filipino Taste” and which celebrated prime local cultural icons that continue to develop through time, just like Jollibee. “It reaffirms our brand’s commitment to constantly introducing innovative products that are tailored to local tastes.” According to Tantoco, the brand deliberately took its time in developing the product. She adds, “As it’s our first major product launch in years after Chickenjoy, we really made sure that we get everything right and that we come up with something truly special and appealing to Filipinos.” Extending Jollibee’s legacy of excellence, the Jollibee Chicken Barbecue further cements the brand’s position as a pioneer in the fast-food industry. It also offers further proof of Jollibee’s status as an icon of Filipino food with a devotion to upholding its signature langhap-sarap goodness. The Jollibee Chicken Barbecue is available as a 1-pc. solo meal for P69 and as a 2-pc. solo meal for P119. Value meals, which come with a regular drink, on the other hand, are priced at P89 and P139 for the 1-pc. and 2-pc. sets, respectively. The Jollibee Chicken Barbecue is already available in Metro Manila and will soon be enjoyed in other parts of the country.
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