ESCADA “Elegance in Luxury”


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Free-flowing Styles for the Female Form Escada Fall/Winter 2008 Collection posted by carl valenzona from Jeannette G. Reyes Gatchie & Partners,Inc. 410-1735 The age of reinvention and exploration is once again played up by Escada’s Fall/Winter 2008 Collection. This season’s collection is inspired by the Elizabethan Era, specifically characterized by grandiose styles and vivid colors that are rich in contrast. This season’s styles show-off every woman’s confidence with its bold fashion that combine looks that range from casual, and ultra-luxury, to sophisticated tailored suits and glamorous evenings. Find your avant-garde side in the season’s new silhouette that play around more generous volumes of coats and jackets, modish collars and sleeves, and extremely feminine blousons accentuated with wide belts that transform casual to chic. The Escada woman does not hesitate to play with color. Turn heads with a style that looks effortless by mixing and matching bold and elegant pieces with the brand’s legacy of colors – sapphire blue, turquoise, ivory, burgundy, mahogany and more. Accentuate the whole ensemble with Escada handbags for a perfectly understated elegance. Visit the Escada store in Greenbelt 5, Makati City and on the 3rd level of Shangri-la Mall in Mandaluyong City. A Night of Splendor and Finery Mr. Jean Lahirle, President of Escada in the Asia Pacific, will be the guest of honor to lead other special guests in ribbon-cutting rites when the new boutique’s doors open at the ground floor of Greenbelt 5, Ayala Center in Makati City. The new boutique’s grand façade and chic interiors are inspired by the look of elegance they project in all the other outlets across the globe. Cocktails and a show staged by Euro Mode, Inc., entitled “Elegance in Luxury,” will showcase the Fall/Winter 2008 Collection of high fashion authorities: Escada, Escada Sport and St. John. This season’s collections are inspired by the striking styles and vivid colors that dominate the milieu. The collection dazzles with effortless sophistication, vitality and effervescence. Characteristic of the line are the unique and empowering styles and highly versatile details. This season’s biggest statement is realism – combining the impeccable and natural mode of urban shapes and silhouettes. The heat will surely be turned up once the runway models start working the catwalk and showing off the season’s ensembles—all of which promise an evening of fashion magic. Escada, Escada Sport and St. John boutiques are located at the ground floor of Greenbelt 5 in Makati City and at the 3rd level of Shangri-la Plaza Mall in Mandaluyong City. ESCADA The Color of Elegance When the beautiful Swedish top model met the young, dynamic businessman Wolfgang Ley, it not only led to one of the most romantic love stories ever, but to a working relationship that was both creative and efficient. Margaretha Ley, with her unique feel for spectacular and glamorous combinations of colors, patterns and fabrics, took over the design element. Wolfgang Ley, as business man, was responsible for sales, marketing, production and finances. In the fall of 1978, they presented their first major collection under the name of ESCADA. With her sure sense of feminine elegance, with striking color combinations such as orange and pink or green and blue, with big cat prints and rich embroidery, intarsia designs and appliqués, Margaretha Ley perfectly expressed the extroverted lifestyle of the 1980s. ESCADA rapidly became an internationally successful brand and won many prestigious awards. With its attention to detail, innovative knitwear designs and sophisticated leather prints, sales of the Munich-based company rose from just 11 million Euros at the end of the 1970s to 100 million Euro by the mid-1980s. At the beginning of the new millennium, the figure actually passed the 500 million Euro. Extensive collections with breathtakingly beautiful cocktail and evening fashions, ESCADA shops, franchise boutiques and department stores contributed to the success of ESCADA as one of the world’s leading manufacturers of women’s fashions and to the glamorous image of the luxury brand. Alongside a very exclusive Couture Line, an extensive range of accessories, with shoes, belts, bags, luggage and fashion jewelry, was also developed. The first women’s fragrance, “ESCADA by Margaretha Ley,” was launched in 1990. Multi-page photo series and extensive reports in the most important fashion magazines solidified the worldwide success of the ESCADA style. In addition, elaborately produced catalogs were also launched in the 90s in which the most beautiful supermodels such as Nadja Auermann, Andy McDowell, Linda Evangelista, Karen Mulder, Paulina Poritzkova or Claudia Schiffer presented the world of ESCADA. Celebrities and film stars appeared with increasing frequency wearing ESCADA dresses, enhancing the brand’s image even more. The death of Margaretha Ley in 1992 tragically interrupted these events. Her death from cancer at the age of just 59 also marked the end of an era. After series of problems and crises, the company initially underwent difficult times. This all changed again when, in 1994, Brian Rennie – a young graduate from the famous Royal College of Art – attracted attention as ESCADA’s new creative director. In the 1990s, “New Elegance” became the basic theme of the ESCADA style, and the image of the high-class brand was systematically consolidated, not least through the wearing of ESCADA by national and international stars. An unforgettable moment was Hollywood star Kim Basinger accepting her trophy at the 1998 Oscar ceremony in the sensational ESCADA Oscar dress. At the spectacular flagship store in New York, opened in 2001 with 1,600 sq. meters on 5th Avenue, and in stores in Moscow, Paris and Tokyo, ESCADA is also showcased in superb architectural settings. The company continues to set standards with its new product lines ESCADA SPORT, ESCADA Fragrance, ESCADA Eyewear and ESCADA Kidswear. ESCADA accessories have developed into a highly successful business, having become the must-have for day and evening wear. With sales of roughly 687 million Euro and some 400 stores in all the most important cities of the world, ESCADA today is one of the largest international brands in the luxury segment for women’s fashion. 2006 marked the beginning of a generational change: Damiano Biella, who worked with Valentino for the last 5 years, now ushers in a new era with fresh creative input to further develop the fashion and the brand. Goal is to infuse a new sensitivity with a feminine touch. ESCADA’s belief in combining elegance and joie de vivre has continued to this day, and is still the foundation of the company’s philosophy. It can be summed in just a few words: “ESCADA – The Color of Elegance!”

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